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Director, Digital Marketing

Director, Digital Marketing

HirebridgeChicago, IL, United States
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About Puttshack

About Puttshack : Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun - and doing something fun - together.

Our Purpose : To bring everyone in to play.

Our Vision : To be the universal answer to the question 'Where should we get together?'

Our Mission : To create lasting memories for people of all generations through a shared, world-class entertainment experience.

Our Values :

  • Bring your 'A' game - We strive for excellence in everything we do.
  • Lead the Way - Our associates embrace and are inspired by change.
  • Own the Fun - We revel in our guests' enjoyment.
  • Care Deeply - We take great care of our guests, our associates and the communities we call home.

Location : This position is a hybrid role, with 3 days onsite at our Home Office in Chicago (River North), IL .

Location & Role Details

Position Summary

Reporting to the CMO, Puttshack is seeking a fun, highly organized, and data-driven leader to define and execute our end-to-end digital marketing strategy. This role will be a key player in driving business growth by optimizing the full-funnel guest experience across paid media, CRM / loyalty, SEO, and website. This role requires a strategic visionary who can translate data into actionable insights, lead a small team, and orchestrate cross-functional initiatives to deliver strong ROI and enhance our guest experience.

Hybrid : In-office (River North) three days per week

Responsibilities

  • Own the end-to-end digital strategy and roadmap across paid media, CRM / loyalty, SEO, and web to deliver a cohesive full-funnel customer journey and measurable business impact.
  • Lead the annual planning with Brand and Communications; set goals, audience strategy, channel mix, investment levels, and KPIs tied to revenue and ROI.
  • Architect and optimize paid search, paid social, and programmatic; drive rigorous testing, budget pacing, and performance reporting using GA4, Google stack, and Meta Ads Manager.
  • Translate first-party data into segmentation, personalization, and lifecycle programs (email / SMS / automation) that increase repeat visits and incremental revenue.
  • Partner with the Web Specialist to improve site UX, speed, conversion, and SEO; define testing plans, prioritize backlogs, and oversee CMS governance.
  • Analyze website data, user behavior, and test results to draw insights and recommend actionable enhancement.
  • Manage agency and partners for accountability, performance, and cost efficiency; negotiate contracts and evaluate new capabilities.
  • Serve as main point of contact for digital marketing agency and support vendor management for marketing technology partners.
  • Lead and develop a high-performing team, set clear objectives, coach regularly, and foster cross-functional alignment.
  • Ensure compliance with data privacy and consumer protection laws; establish measurement frameworks, attribution approaches, and reporting cadences for executive visibility.
  • Drive cross-departmental initiatives with Tech, Finance, and Operations to enhance digital products and the guest experience.
  • Assign and manage digital budgets, forecasts, and variance analyses; reallocate quickly based on performance insights.
  • Stay ahead of platform changes, industry trends, and competitor moves; proactively recommend innovations that create advantage.
  • Other projects or duties as assigned.

    • Required Skills and Experience

  • 8+ years of progressive digital marketing experience with demonstrated ownership of multi-channel strategy and P&L-aligned outcomes in consumer, F&B, or entertainment; multi-unit / location experience strongly preferred.
  • BS / BA in Marketing, Business, or a related field (advanced degree or relevant certifications a plus).
  • 2+ years leading and developing high-performing teams; proven ability to set goals, coach, and manage performance.
  • Deep hands-on expertise with GA4, Google Ads, Tag Manager, SEO fundamentals, and basic HTML / CMS; fluency in building dashboards and translating insights into action.
  • Proven success designing and optimizing full-funnel programs across paid search / social, programmatic, and organic; rigorous test-and-learn mindset with A / B and multivariate experimentation.
  • Lifecycle / CRM proficiency (email, SMS, marketing automation) leveraging first-party data for segmentation, personalization, and measurable lift in repeat visits and revenue.
  • Strong command of attribution and measurement frameworks (e.g., MMM / MTA, incrementality), KPI setting, and ROI optimization; comfortable with budgeting, forecasting, and pacing.
  • Experience managing agencies and martech vendors (contracts, SOWs, performance SLAs) and evaluating new tools / capabilities.
  • Partner-oriented leader with a track record of cross-functional collaboration (Brand / Comms, Tech, Ops, Finance) to ship roadmaps and improve guest / user experience.
  • Exceptional attention to detail, organization, and project management; strong problem-solving plus clear written and verbal communication.
  • Working knowledge of data privacy and consumer protection standards relevant to digital marketing (e.g., CAN-SPAM, TCPA, GDPR / CCPA implications) and consent management best practices.
  • Travel may be required to support business needs / projects
  • This position must pass a post-offer background check.

    • Preferred Skills & Experience

  • Experience with ESP / SMS platforms, CDPs, and audience management; comfort with basic SQL or BI tools (Looker / Tableau / Power BI) for analysis.
  • Programmatic / DSP management experience and familiarity with retail media or local store marketing for multi-unit businesses.
  • Familiarity with tag governance, data layer best practices, and server-side tagging.
  • Experience developing executive-ready reporting cadences and narratives that tie marketing performance to business outcomes.

    • Physical Requirements

  • Physical activities on a continuous basis, sit at desk for a long period of time; frequent use of telephone / video conferencing and write or use a keyboard to communicate through written means.
  • Some walking and lifting, up to 25 lbs. may be required.
  • The noise level in the work environment is typically low to moderate.
  • The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.

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