Content Marketing Manager - Partners / VARs

Content Marketing Manager - Partners / VARs

We're hiring a Content Marketing Manager - Partners to lead the development of impactful, partner-focused content that supports Sage's Value-Added Reseller (VAR) Partners and broader partner ecosystem across North America. In this role, you'll create content that drives partner engagement, supports demand generation, and powers co-marketing campaigns for Sage Intacct and other key Sage products.

As part of Sage's Performance Marketing team, you'll collaborate with Partner Marketing teams to create and version compelling, insight-driven content that helps Sage's VAR partners succeed - because their success is our success.

This is a hands-on role where you'll create and version a variety of B2B content - including playbooks, whitepapers, email campaigns, partner portal content, sales enablement guides, and blogs - that support partner engagement and partner co-marketing / demand generation initiatives.

This is a hands-on role where you'll contribute to partner go-to-market programs by developing enablement guides, campaign kits, co-marketing assets, newsletters, landing pages, video scripts, webinar content, and social copy. You'll work quickly and efficiently, leveraging generative AI tools to scale content production while maintaining editorial quality and consistency.

You'll thrive in this role if you're a strong storyteller who can translate complex software solutions into clear, actionable content - and if you enjoy optimizing processes to deliver value quickly.

Location : This is a hybrid role, requiring 3 days per week spent in our Atlanta office (Ponce City Market) and 2 days from home.

Key Responsibilities :

Own the development and execution of high-impact, multi-format content designed to enable Sage's VAR (value-added reseller) Partners, including co-marketing toolkits, campaign assets, and enablement content, leveraging existing campaign material.

Collaborate with Partner Marketing, Channel, and Product teams to align content with channel strategy and sales goals.

Version, write and edit a range of partner-facing and demand-gen assets, including playbooks, blogs, whitepapers, email campaigns, partner portal content, and sales enablement guides.

Lead the conception and development of multimedia content (video, podcasts, webinars) for partner communications and training

Leverage generative AI to scale production efficiently by streamlining drafting, repurposing, and ideation while ensuring quality, accuracy, and brand alignment

Conduct light industry and partner research to ensure messaging resonates with North American VARs and their customers

Contribute to editorial calendars, campaign planning, and performance reviews to continuously improve partner engagement content

Collaborate with internal and external stakeholders to ensure smooth production workflows and consistent messaging across all partner touchpoints.

Required Qualifications :

5 years of experience in B2B software content marketing or partner marketing with strong content / copywriting experience.

Ability to provide relevant examples of B2B copy / content developed for demand gen initiatives or partner co-marketing / enablement.

Effective storytelling and copywriting skills, with an ability to tailor messaging for partners and co-branded campaigns

Familiarity with partner ecosystems, VAR sales models, and SaaS / financial software markets

Knowledge of digital marketing best practices and experience working with AI content tools as part of your workflow

Ability to build trust will internal partner marketing teams, ensuring content meets the needs of multiple audiences

Comfort managing multiple deadlines while maintaining editorial quality

A strategic yet hands-on approach, with a desire to create content that drives tangible impact for both Sage and its partners.

Benefits? We have plenty.

Competitive annual bonuses

Comprehensive health, dental, and vision coverage

401(k) retirement match (100% matching up to 4%)

32 days paid time off (22 personal days & 10 national holidays)

18 weeks of paid parental leave (offered 1 year after the start date)

Work Away Program : Opportunity to work & play for 10 weeks from another country (Sage-approved list)

Sage Foundation : 5 days paid yearly to volunteer

$5,250 tuition reimbursement per calendar year starting 6 months after the hire date

Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)