Vice President of Marketing

Job Description

Job Description

Description :

As a leading provider of comprehensive digital signage solutions, Spectrio empowers clients to transform their business locations into modern, dynamic destinations for customers and employees.

Headquartered in Tampa, Florida, and serving more than 150,000 global client locations across industries including automotive, healthcare, and financial services, Spectrio consistently ranks among the fastest-growing and largest companies in the Tampa Bay area.

As part of the Tampa Bay Business Journal’s “Fast 50” and “Tampa Bay 200,” as well as being honored 11 times on the Inc. 5000. Spectrio’s digital signage software has received praise for its features and ease of use by reviewers on Capterra and G2, as well as winning multiple awards for creative content, technology, and innovation!

For more information, visit www.Spectrio.com.

This position is open to external candidates in Florida, North Carolina, or Texas and offers the flexibility of remote work. Internal candidates are also encouraged to apply.

Primary Objective :

The Vice President of Marketing is responsible for leading the development and execution of strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role requires a dynamic leader with deep expertise in modern marketing practices, a passion for building impactful brands, and the ability to align marketing strategies with broader business objectives.

Responsibilities include :

Strategic Leadership

• Collaborate with the executive and business teams to uncover insights that shape marketing and branding strategies for existing and new products.
• Lead development of comprehensive marketing strategies aligned with short- and long-term business goals.
• Identify and pursue opportunities for market expansion, revenue generation, and brand differentiation.
• Analyze market research, forecasts, competitive landscape, and consumer trends to translate insights into actionable strategies.

Marketing Management

Team Leadership and Development

Budget & Resource Management

Stakeholder Engagement & External Presence

Requirements :

This position is open to external candidates in Florida, North Carolina, or Texas and offers the flexibility of remote work. Internal candidates are also encouraged to apply.

Spectrio offers a wide range of benefits for our team members, including Medical, Dental, Vision, Paid Parental Leave, 401k, HSA, FSA, Dependent Care FSA, Short and Long Term Disability, Life Insurance, EAP, Paid Time Off, Paid Sick Time, Paid Holidays, and Education Reimbursement.

Spectrio is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category.