Sr. Event Marketing Manager

Description

The National Restaurant Association is proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in an audience-obsessed, data-informed, and highly collaborative Senior Event Marketing Manager to lead the strategic marketing efforts for high impact, enterprise-wide events and convenings.

Reporting to the VP of Programmatic Marketing and Activation, you will develop and execute marketing strategies that drive registration, elevate the attendee experience, and align with the organization's broader convening and business goals. As Sr. Event Marketing Manager, you will rigorously review performance metrics and attendee survey data to generate insights that continuously refine strategies and optimize future event experiences .

This role requires deep expertise in audience segmentation, event experience design, and personalization at scale. Ideal candidates bring a strong understanding of how to craft tailored messaging journeys, develop registration-driving campaigns, and work seamlessly across teams to ensure flawless execution and continuous optimization.

Position operates out of our DC office, with a required three days onsite, Monday - Wednesday with flexibility to work remote on Thursday and Friday.

The work you will do as Sr. Event Marketing Manager will play a pivotal role in shaping our event strategy and creating impactful attendee experiences. We look forward to hearing from you!

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.

Key Responsibilities

Event Marketing Strategy & Execution

• Lead the development and implementation of comprehensive marketing strategies for flagship in person and virtual events and enterprise-wide convenings.
• Align marketing objectives to organizational goals, target audience behaviors, and event-specific KPIs.
• Develop go-to-market plans, channel strategies, messaging frameworks, and creative briefs to support promotional efforts.

Audience Segmentation & Personalization

Cross-Functional Collaboration

Revenue & Registration Growth

Event Experience & UX Alignment

Enterprise Event Marketing Leadership

Requirements

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The National Restaurant Association, National Restaurant Association Solutions, LLC, and The National Restaurant Association Educational Foundation (together, "Company") is committed to equal employment opportunity, and it is Company's policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

It is our policy to recruit, hire, train, and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status and disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements.

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

[LN2] This role will also work with the membership team (The Table), Executive Office / board ops (Leadership summit).

Thank you! Do you envision that marketing for leadership summit will come to your team? My understanding was that all "marketing" was conducted by Board Ops via their board emails

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.