Senior Manager, Marketing Planning And Strategy

Senior Manager of Retail Brand Experiences

As the Senior Manager of Retail Brand Experiences, you will lead the marketing strategy, planning and execution for the in-store digital out-of-home network (DOOH) and media innovation. Walmart has the largest in-store media network in the world, currently at over 1 million media placements in over 4,700 locations with an audience over 140 million weekly customers. You will be a partner with operations, Walmart Connect, technology, and the merchant teams to identify and drive business priorities. You will oversee the implementation and content management system of the out-of-home network, as well as influence the device management system and hardware. In this role, you will be known for accelerating the DOOH network through dynamic functionality and programmatic content management. We are looking for a highly analytical, creative, and strategic marketer who has a proven track record in driving revenue growth and can jump in and make an immediate impact. You will report to the Director, Retail Brand Experiences.

Develop and Execute Long Range Planning : Both the implementation of the new device use cases, as well as improving the digital asset lifecycle that maximizes network revenue and brand visibility. This includes setting annual and multi-year plans with measurable KPIs, aligning overall business objectives, and adapting to market trends.

Business Management : Build and maintain business relationships that delivers on their goals through translating them into effect DOOH solutions. This includes managing expectations, negotiating contracts, and ensuring quality assurance.

Campaign Execution : Oversee the development and execution of DOOH specific marketing campaigns. This includes creative development, implementation, and performance monitoring. Proactive identification and implementation of new messaging tactics to improve business results and customer experience are key.

Team Leadership : Manage external vendors and work closely with Walmart Connect, Ad Technology, and Enterprise Solutions that fosters a collaborative and productive work environment. This includes delegating tasks, providing guidance, maintaining accountability, and ensuring the team members are equipped with the necessary skills and resources.

Data Analysis & Reporting : Track and analyze the performance of initiatives, campaigns, and devices by providing regular reports and recommendations for improvement to inform future strategies. This includes improving the reporting tools available both in-house and externally.

Technology Proficiency : Strong understanding of DOOH technology, including ad serving platforms, data analytics tools, and campaign management systems, is critical. Experience with marketing automation platforms and technologies is also valuable.

Push for Innovation & Adaptability : Conduct market research to identify opportunities, trends, and insights that will inform marketing strategies, drive business growth, and maintain our competitive advantage.

What You'll Bring

o Strong project management and organizational skills.

o Excellent communication and interpersonal abilities.

o Creative thinker with a proactive approach to problem-solving.

o Ability to work independently and as part of a team.

o Proficiency in digital tools and software (e.g., Content Management Systems, Ad Serving Platform, Devices Players, Walmart's System of Record).

o Willingness to travel as needed and work flexible hours, including evenings and weekends, to support installations and quality control.

Minimum Qualifications :

Bachelor's degree in Business, Marketing, Communications, or related field and 5 years' experience in marketing or related field OR 7 years experience in marketing or related field.

About You

You are a seasoned marketer, savvy in both brand strategy and digital marketing. You have deep knowledge of and passion for retail. You are customer obsessed. You enjoy working collaboratively to create a vision and rally teams around it. You have a deep understanding of various marketing levers and how to use them to drive customer lifetime value. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You're a flexible team player. You have great business sense and know when to trust your instincts.