Working Nomads is hiring : GEO / SEO Strategist in New York

Overview

Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives. As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.

Ollie is looking for a GEO / SEO Strategist to lead our efforts in organic search and emerging AI-driven discovery surfaces. This role is responsible for improving how, where, and why we show up across traditional search engines and generative engines, ensuring Ollie is not just findable, but recommended and trusted.

The ideal candidate blends classic, hands-on SEO expertise with forward-thinking experimentation across platforms like Google SGE, ChatGPT, Perplexity, and other LLM-powered interfaces. You’re equal parts strategist and operator, and you know how to turn organic visibility into tangible, measurable business impact.

This is a U.S.-based remote position and reports to the Chief Marketing Officer.

What You'll Do

• Own Ollie’s GEO and SEO strategy, developing a roadmap that increases brand visibility and conversion across both traditional and AI-powered search experiences.
• Optimize Ollie’s presence on AI-powered platforms like Google SGE, Perplexity, ChatGPT, and others, including prompt testing, source attribution strategies, and content structuring to improve inclusion and positioning.
• Conduct keyword and intent research that maps to evolving consumer behaviors across engines (typed queries, conversational prompts, voice search, etc.).
• Identify high-impact content and structural opportunities to improve how Ollie appears in zero-click answers, summaries, featured snippets, and AI recommendations.
• Collaborate with Brand, Product, and Data & Analytics teams to ensure every piece of content is structured for both human readability and machine discoverability, balancing tone with taxonomy.
• Partner with Data & Analytics, Product, and Engineering to improve site architecture, internal linking, structured data, and crawlability to support scalable organic growth.
• Design and execute test-and-learn programs to evaluate performance across traditional and generative search ecosystems.
• Monitor performance and emerging trends using a blend of SEO platforms and AI-specific tools and platforms. Advise Ollie on relevant tool stack.
• Forecast and report on KPIs including organic traffic, contribution to new customer acquisition, and share of brand mentions across AI-generated outputs.
• Stay ahead of the curve on how consumer search behaviors and platforms are evolving, and help Ollie evolve with them.

Who You Are

What You'll Get

What We Value

Keeping Dogs At The Heart

Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.

We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.

Setting New Standards

We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.

Making Ollie The Best Chapter

We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.

Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.

Note : This posting contains the core responsibilities and qualifications for the GEO / SEO Strategist role. Some content may appear twice in the original source; the refined version consolidates this information for clarity and keeps legally required EEO statements intact.

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