Head of SocialUS, East Coast (remote)

Head Of Social

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story : a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you're driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo's success as we scale, while growing alongside a company that's scaling fast, this might be your perfect fit.

About The Role

We're looking for a Head of Social to own and elevate Cleo's organic social vision - driving cultural relevance, brand affinity, and user acquisition through standout storytelling, bold creativity, and smart strategy.

In this high-impact role you'll lead the strategy, execution and performance of Cleo's social and influencer marketing efforts, managing the growing team and overseeing our social channels.

Keep reading if you're an experienced social media leader with a track record of growing communities, building band voice, and launching campaigns that resonate. You know how to win on TikTok, create consistency on Instagram and drive multi-platform strategy, all while mentoring talent and championing social-first thinking across the business. You also have experience managing senior stakeholders and growing their online profile.

Key Responsibilities

Strategic Ownership

• Own and evolve Cleo's organic social media strategy across Instagram, TikTok, X, LinkedIn, YouTube, and Facebook
• Define and lead long-term goals for growth, engagement, and brand impact, aligning with marketing & company-wide OKRs

Creative Direction & Campaigns

Team & Agency Management

Executive Collaboration

Cross-Functional Collaboration

Analytics & Optimization

Platform Partnerships & Innovation

What We're Looking For

What do you get for all your hard work?

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there's anything we can do to accommodate your specific situation, please let us know.