Digital Marketing Specialist

Job Description

Company Description

Advanced Turf Solutions (ATS) is a leading green industry distributor that provides a wide range of products, including fertilizers, chemicals, grass seed, athletic field products, ice melt, and accessories. ATS serves the golf, lawn care, landscape, and athletic field markets.

Position Summary

We’re hiring a Digital Marketing Specialist to execute high‑impact, measurable digital marketing initiatives and tactics across multiple brands and product lines. In this role, you will run and optimize our social media presence, build and improve multi‑channel customer journeys in Salesforce Marketing Cloud, implement SEO tactics, and measure and analyze performance to drive continual improvement. The ideal candidate loves getting hands‑on with tools, moving quickly from plan to launch to optimization, and you’re comfortable managing complexity across several brands.

Job Responsibilities

Social Media Execution (multi-brand)

• Own day‑to‑day publishing, scheduling, and community management with brand managers for multiple brand handles across platforms (LinkedIn, Instagram, X, Facebook, YouTube—based on brand fit).
• Partner with brand managers to create briefs and collaborate with design / copy to produce assets (short video, static, stories, carousels, user-generated content).
• Maintain a proactive engagement plan, respond to comments / direct messages, escalate issues, and apply social listening for trends and opportunities.
• Coordinate with paid social partners to extend reach, ensure organic / paid alignment, and consistent UTM tracking.
• Measure & analyze performance of social media strategy for continuous improvement and identify best practices.

Customer Journeys in Salesforce Marketing Cloud

Measurement, Analysis & Optimization

Qualifications