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Event Marketing Coordinator

Event Marketing Coordinator

PlaidSan Francisco, CA, US
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Event Marketing Coordinator

We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid's network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

We're looking for an Event Marketing Coordinator focused on tradeshows to join our fast-paced and growing marketing team. Tradeshows are one of Plaid's largest and most visible event channels a core part of how we reach prospective customers, engage with partners, and reinforce our leadership in the industry.

In this role, you'll play a vital part in the planning and execution of Plaid's tradeshow program. From logistics and booth management to cross-functional coordination and post-event analysis, you'll help ensure Plaid shows up professionally and consistently at high-impact third-party events. You'll work closely with teams across Revenue, Product Marketing, Communications, and Design to deliver best-in-class experiences that drive engagement and pipeline.

Responsibilities

  • Support the end-to-end execution of Plaid's tradeshow program and field marketing events
  • Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
  • Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A / V partners
  • Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
  • Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
  • Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
  • Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
  • Oversee inventory of tradeshow materials booth properties, signage, collateral, swag, etc. and manage fulfillment and replenishment
  • Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
  • Track event budget and campaign performance to make future recommendations to increase ROI and impact
  • Able to travel on-site to support events from start to finish (travel required ~25%)

Qualifications

  • 24+ years of experience in field marketing, tradeshow coordination, or event marketing
  • Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
  • You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough
  • Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
  • Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
  • A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
  • Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned
  • You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts
  • Proficient with tools like Google Workspace, Monday.com or similar project management tools, Salesforce, and event platforms such as Cvent and Splash
  • You take initiative, solve problems quickly, and own every detail, especially when on site at events
  • Ability to travel to support event execution in person
  • Experience working in fintech or highly regulated industries with complex customer journeys is a strong plus
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