Marketing Specialist Job at Anew Transport in Pevely

Position Title : Marketing Specialist

Location : Pevely, MO 63070

Job Type : Full-Time

Position Overview :

We are seeking a highly skilled, strategic, and results-driven Marketing Specialist to spearhead the development, execution, and optimization of comprehensive marketing initiatives. This role demands a dynamic professional with a deep understanding of market dynamics, consumer behavior, brand positioning, and digital innovation. The ideal candidate will possess an analytical mindset, a creative vision, and a meticulous approach to implementing high-impact marketing strategies that drive brand growth, audience engagement, and revenue generation.

As a key contributor to the organization’s marketing function, this individual will be responsible for end-to-end campaign management, multi-channel content execution, and identifying emerging market opportunities. The role requires a strong balance of technical expertise, branding acumen, and tactical execution, ensuring that all marketing efforts align with overarching business objectives while maintaining a compelling and competitive market presence.

Key Responsibilities :

Strategic Marketing Planning & Execution Develop, refine, and execute multi-faceted marketing strategies designed to enhance brand awareness, customer acquisition, and market penetration.

Align marketing initiatives with corporate goals, leveraging data-driven insights to ensure ROI-driven decision-making.

Collaborate with executive leadership to establish and refine marketing KPIs, tracking progress and adjusting strategies accordingly.

Conduct comprehensive competitive analyses to identify market gaps, competitive differentiators, and strategic positioning opportunities.

Brand Management & Market Positioning Oversee and enforce brand guidelines, ensuring consistency across all digital, print, and corporate communications.

Evolve and adapt brand messaging to maintain relevance and engagement in an ever-changing marketplace.

Work cross-functionally with product, sales, and creative teams to develop marketing assets that reinforce brand identity and credibility.

Digital Marketing & Demand Generation Lead data-driven digital campaigns across SEO, SEM, paid media, content marketing, and marketing automation platforms.

Optimize website performance and user experience (UX) through data analytics, A / B testing, and conversion rate optimization (CRO).

Implement and monitor lead generation strategies, leveraging CRM systems and marketing automation tools to nurture prospects and drive sales.

Explore emerging digital channels and trends, incorporating innovative solutions to amplify brand reach and engagement.

Content Development & Thought Leadership Develop and oversee high-quality content strategies, ensuring alignment with brand storytelling and audience needs.

Manage content calendars, blogs, whitepapers, case studies, and executive presentations to establish industry authority and credibility.

Lead the creation of compelling marketing materials, including videos, graphics, and promotional collateral.

Performance Analytics & Market Research Utilize advanced analytics tools to track campaign performance, assess engagement metrics, and refine strategies for continuous improvement.

Conduct in-depth market research, audience segmentation, and persona development to tailor messaging and improve customer targeting.

Report on marketing performance metrics, providing actionable insights to optimize campaign effectiveness and resource allocation.

Advertising & Media Strategy Develop and execute omnichannel advertising strategies, leveraging a mix of digital, social, print, and out-of-home (OOH) media.

Manage relationships with external advertising agencies, creative teams, and media partners to ensure brand consistency and messaging precision.

Optimize ad spend and placement strategies to maximize ROI and audience reach.

Stakeholder Collaboration & Cross-Functional Leadership Work closely with sales, product development, and operations teams to align marketing efforts with business objectives.

Develop internal communications strategies to ensure company-wide alignment on marketing initiatives.

Serve as a key point of contact for executive leadership, providing insights and recommendations on market opportunities.

Qualifications & Skills : Proven Experience : 5+ years in marketing, branding, or advertising with a demonstrated ability to drive measurable results.

Technical Expertise : Proficiency in Google Analytics, SEO tools, PPC platforms, CRM systems (HubSpot, Salesforce), and marketing automation platforms.

Strategic Acumen : Strong ability to develop, implement, and optimize integrated marketing strategies aligned with business objectives.

Creative Vision : Exceptional ability to craft compelling narratives, visuals, and brand experiences that resonate with target audiences.

Analytical Mindset : Skilled in data analysis, reporting, and market research, with a strong ability to interpret insights into actionable strategies.

Project Management : Highly organized, detail-oriented, and able to manage multiple marketing initiatives simultaneously.

Communication Skills : Excellent verbal and written communication skills with the ability to present complex ideas to stakeholders.

Innovation & Trend Awareness : Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital and traditional marketing.

Preferred Qualifications : Degree in Marketing, Business Administration, Communications, or a related field.

Certifications in Google Ads, HubSpot, or digital marketing platforms.

Experience working in both B2B and B2C marketing environments.

Background in public relations, event marketing, or influencer partnerships.

Benefits after 90 Days 401(k) Retirement Plan – 100% match on the first 3% of contributions, followed by a 50% match on the next 2%.

Company-Paid Health Insurance – Comprehensive medical coverage, with the option to add dental and vision at your own expense.

Paid Time Off (PTO) – Generous leave to support work-life balance.

Paid Holidays – Six (6) company-designated holidays per year.

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