CRM, Targeting Production Assistant

Job Title

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizes customer lifetime value through owned media. The team is responsible for the customer contact strategy, lifecycle, and end to end campaign execution for all retention channels Email, Mobile, SMS and Direct Mail.

The Assistant will be a pivotal team member in optimizing our Mobile and SMS channel initiatives, actively contributing to audience building and execution of all requests, ensuring they meet requirements. This role also provides indispensable support to the broader team. We are seeking an adaptable and resourceful individual who can work efficiently to drive our success.

What You Will Do

• Creating segmentation and filtering to create a targeted audience files in CRM tool (SAS360) Inclusive of email, mobile & sms messaging, site personalization, loyalty and targeted offers.
• QA business rules with team members to ensure accuracy.
• Partner with other CRM team members to optimize targeting and execution approach to campaigns.
• Additional responsibilities and projects assigned.
• Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems tech teams.
• Assist with experimentation discussions and provide cohort details as needed.
• Collaborate with other CRM team members to optimize targeting and execution approaches for campaigns.
• Coordinate with third-party vendors to manage daily campaign operations status.

Skills You Will Need

Marketing Campaign Management : Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.

Collaboration and Optimization : Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.

Analytical and Reporting Skills : Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.

Technical Proficiency : Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.

Communication and Organization : Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.

Problem-Solving and Initiative : Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.

Strategic Thinking : Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.

Attention to Detail : Heavy focus on quality assurance with meticulous attention to detail to ensure campaign accuracy and effectiveness.

Who You Are

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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