E-Commerce Marketing Manager - Retail Media

### Job Details#### Job Title : E-Commerce Marketing Manager - Retail Media #### Location : , , , #### Company : #### Industry Sector : #### Industry Type : #### Career Type : #### Job Type : Full Time #### Minimum Years Experience Required : N / A #### Salary : ### Get Job Alerts

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• | |E-Commerce Marketing Manager - Retail Media This role is a strategic, analytical and relationship-driven Retail Media E-Commerce Marketing Manager who elevates our strategy and approach to E-Commerce marketing for our Dairy Foods and Animal Nutrition businesses. This role is pivotal in driving channel growth and delivering optimal business results by developing paid media strategies while ensuring seamless integration with broader omni-channel engagement and digital shelf strategies.
• Job Duties :
• Provide thought leadership and strategic guidance for marketing within E-Commerce, shaping and evolving our E-Commerce marketing vision as part of channel reinvention initiatives, in partnership with the business.
• Design and implement comprehensive marketing strategies that ignite growth in the E-Commerce space, engaging consumers across the digital journey and maximizing brand impact on all platforms - Direct to Consumer, retail and 3rd party marketplaces.
• Develop and lead overarching paid strategies aligned with business goals and consumer engagement strategies through retail media networks, search and other paid channels.
• Collaborate with the Engagement COE and shopper marketing teams to ensure upper and lower funnel connectivity in omni-channel plans and digital shelf strategy.
• Apply data-driven insights to shape retail media plans, optimize paid media efforts and inform strategic decisions.
• Partner with performance marketing to understand campaign effectiveness and optimize against insights.
• Lead rapid testing and conversion optimization initiatives across platforms (e.g., Amazon Ads, Google Shopping, etc.)
• Serve as a trusted partner to the marketing and sales organizations contributing to, executing and optimizing joint business plans with key accounts (Walmart, Instacart, Amazon)
• Communicate directly with key customer contacts to develop and optimize plans based on key goals and performance.
• Collaborate with the shopper marketing team ensure seamless in-store experiences and retailer-specific promotions
• Manage external agency relationships, including our Search partner, Stackline, ensuring alignment and performance.
• Oversee the retail paid media team, guiding day-to-day execution and development. Leading and managing day-to-day relationships and ensuring seamless activation of media investments and strategies. Sets performance standards and partners with analytics to ensure plans are both delivering and performing to expectation, contextualize any key findings and uncover and implement optimization recommendations.
• Qualifications :
• Education : Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience : Minimum of 7-10 years of experience in E-Commerce marketing, digital media, or retail media strategy. Experience managing large media budgets $10M+.
• Deep understanding of retail media platforms and E-Commerce ecosystems, particularly paid search and sponsored products.
• Industry Expertise : Strong business acumen with an understanding of CPG industry dynamics, including go-to-market strategies, retail execution, consumer behavior and financial levels that drive brand growth and profitability.
• Proven ability to lead teams in a highly collaborative environment and influence stakeholders across marketing and sales.
• Strong analytical skills with experience in performance marketing and media optimization.
• Skilled in translating marketing insights into actionable strategies that align with organizational goals and deliver measurable impact across omni-channel touchpoints.
• Ability to think big picture in helping identify and solve complex business problems while executing with precision and attention to detail.
• Proactive communicator with internal & external contacts with exceptional written and verbal skills; ability to build support for and defend recommendations.
• Able to effectively and confidently present to varying levels in a highly matrixed organization - from individual contributors to executive leadership.
• Have a proven track record in building good relationships with customers, internal associates, and other cross-functional partners.
• Platform-specific expertise (Amazon Ads, Instacart, Walmart Connect, Google Shopping, Meta). The salary range for this role is $120,880 - $181,320. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges. #LI-KJ1
• About Land O'Lakes, Inc.
• Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k). Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M / F / Vets / Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy. Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.To apply please click on APPLY TO THIS POSITIONJob Post Date : 09 / 20 / 25Here are some other jobs you may be interested in applying for.| | || | || Cargill, Inc Wayzata, Minnesota | Land O Lakes Pine Island, Minnesota || Land O Lakes Arden Hills, Minnesota | |5 people are interested in this job.

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