Social Media Manager

This role combines savvy social media strategy, content creation, and community engagement to build meaningful relationships with our audience and amplify the System76 mission.

Description

Location : Denver, CO (Hybrid)

Department : Marketing

Reports To : Marketing Director

Job Type : Full-Time

About System76

System76 builds Linux computers and open-source software for developers, engineers, and makers who demand performance, control, and freedom. From our desktop and laptop hardware to Pop!_OS and the next-generation COSMIC desktop environment, we create tools that help developers build the future on open platforms.

The Role

We're looking for a Social Media Manager to grow and engage our global Linux and open source community- across

three social media brands : System76, Pop!_OS, and COSMIC . This role combines savvy social media strategy, content creation, and community engagement to build meaningful relationships with our audience and amplify the System76 mission. You'll be the digital voice of System76-where authenticity, transparency, and geeky enthusiasm are highly encouraged.

Responsibilities

Community Engagement

Foster a welcoming, respectful environment across social platforms, forums, and live chats.

Monitor and respond to customer questions, feature feedback, and support escalations.

Cultivate relationships with community influencers, contributors, and Linux enthusiasts.

Social Media Management

Plan and execute social media content across platforms (X / Twitter, Mastodon, YouTube, Instagram, Reddit, System76 Discord and Mattermost, etc.)-for System76, Pop!_OS, and COSMIC

Create compelling posts that showcase product launches, product features, development updates, behind-the-scenes stories, and memes.

Highlight community contributors and their projects

Stay current on evolving best practices, trends, and algorithm shifts.

Track metrics and adjust strategies based on engagement, sentiment, and reach.

Content & Campaigns

Collaborate with design, product, and engineering teams to translate technical ideas into approachable content.

Stay constantly aware of product teams activity

Launch and manage creative campaigns to support major events, product launches, and open-source initiatives.

Record, edit, or coordinate video and photo content from internal or community sources.

Advocacy & Feedback

Serve as the voice of the community internally-providing feedback to product and support teams.

Coordinate giveaways, contests, AMAs, or community spotlights to celebrate and grow participation.

Help System76 show up at events (virtually or in person) as a community-first brand.

What You Bring

3+ years experience in community management, social media, or developer relations

Demonstrable experience managing social channels and forums

Expertise in current and emerging social media best practices, with a track record of adapting to changing algorithms and formats to drive high engagement

Excellent writing skills with a distinct, engaging voice

Comfortable with creative tools (Canva or similar) and basic video editing

Experience with social media tools like Buffer, Hootsuite, or Sprout

Analytical skills to track metrics and iterate on content performance

Empathy, humor, and the ability to maintain a positive tone-even during tough conversations

Bonus Points

Understanding of Linux culture, memes, and the open-source ethos

Familiarity with System76 products, Pop!_OS, or COSMIC DE

Basic knowledge of HTML, Markdown, or Git

Previous experience in a technical or developer-facing company

Experience moderating Discord or Matrix servers, Reddit communities, or forums

What We Offer

A mission-driven team passionate about open source and user freedom

Hybrid flexibility and a collaborative work culture

Work on cutting-edge hardware and software used by engineers and creators

Opportunity to shape the future of open source technology

Salary

$70,000 - $80,000 per year