Senior Product Marketing Manager, IBM Software

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As an IBM product marketing manager your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a dynamic product marketing professional to join our Application Development product marketing team. As a Product Marketer, you will be responsible for articulating the point of view to the audiences we serve and creating the value proposition for IBM's Software products to grow IBM's market share, supporting revenue growth for products that are core to IBM. You will lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including other Marketing, functions, Product Management, Sellers, and Business Partners. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, market segment share, win loss rate, analyst ranking, and social influence. Your primary responsibilities include : Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data :

Identify opportunities, distinctive competencies, and positioning for IBM software products

Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings

Galvanize internal support across all channels and drive demand for the offerings

Stay active in customer conversations at events or in the field and online

Required technical and professional expertise

Effective collaborator with cross-functional teams across diverse skill sets and backgrounds

Excellent multitasking skills with the ability to prioritize and adapt in a fast-changing environment

Demonstrated success in launching and scaling enterprise software products, including ownership of messaging, positioning, and go-to-market execution

Experience conducting market, competitive, and customer research to inform messaging, content strategy, and product direction

Proficiency in creating high-impact content for the full funnel, including product demos, thought leadership, sales enablement assets, and customer-facing collateral

Strong understanding of the software development lifecycle (SDLC), CI / CD, APIs, and cloud-native architectures to effectively market to developers and technical stakeholders

Ability to influence product strategy and roadmap decisions by serving as the voice of the market and customer within cross-functional teams

Metrics-driven mindset, with experience using KPIs to optimize campaign performance, content engagement, and sales pipeline impact

A technical background in software engineering or computer science, demonstrated through prior professional experience or academic credentials.

Preferred technical and professional experience

Strong familiarity with buying behaviors and decision-making processes for developer, infrastructure, and DevOps-focused solutions

5 or more year's experience in Product Marketing , Demand Strategy or Product Management

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.