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Product Marketing Director

Product Marketing Director

VirtualVocationsAppleton, Wisconsin, United States
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A company is looking for a Product Marketing Director to shape product positioning and drive market engagement.

Key Responsibilities

Develop clear and compelling product positioning and messaging tailored to higher education stakeholders

Lead go-to-market plans and drive post-launch adoption strategies based on data insights

Create sales enablement tools and collaborate with Sales to improve win rates and speed up sales cycles

Required Qualifications

8+ years of experience in B2B SaaS marketing, with 5+ years in Product Marketing

Proven track record of leading high-impact product launches with measurable outcomes

Experience in creating effective sales tools with high field adoption rates

Strong analytical skills with experience in win / loss analysis and competitive tracking

Familiarity with product-led growth strategies and in-product messaging tools

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Director Product Marketing • Appleton, Wisconsin, United States

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