Sr Manager Content and Social Media

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

Were on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, youll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain and yes, it will get rough. But thats what makes the journey worthwhile.

So, lace up your boots and lets tackle the climb together.

At MadeGood, were not just selling snacks, were building a lifestyle brand rooted in connection, culture, and purpose. Powered by our Made For More platform, were on a mission to create content that fuels life, sparks conversation and makes an impact.

Were looking for a Senior Manager Content & Social Media to lead our 360 strategies across the U.S. and Canadian markets. This is a pivotal, high-visibility role for a strategic leader whos fluent in social, tapped into culture, and driven by storytelling. Youll work in partnership with the Creative Director to oversee how our brand shows up across owned, earned, and paid channels helping to build the vision, strategy, and output of a nimble team and best-in-class partners.

Youll drive : Strategy, storytelling, 360 planning, community, and cultural relevance.

Your superpowers : Sees patterns like a brand psychic, keeps content sharp, and scroll-stopping, pop culture is your second language and you bring team captain energy.

How Youll Make an Impact :

Content Strategy & Planning

• Lead the 360, always-on content strategy across U.S. and Canadian markets anchored in storytelling, optimized by insights, and fueled by culture.
• Turn brand goals into actionable content plans that drive awareness, trial, and emotional connection.
• Own the editorial calendar across all touch points : social, digital, partnerships, and Always On.
• Partner with cross-functional teams (Creative, Media, Influencer, CX) to deliver cohesive, scroll-stopping content.
• Oversee execution from briefing to final asset ensuring work is on brand, on time, and relevant.
• Continuously optimize using performance data and real-time insights.

Social Leadership & Community Strategy

Own our organic social strategy across Instagram, TikTok, LinkedIn, Pinterest, Meta, Podcasts and emerging platforms.

Always-On Cultural Relevance

Keep the brand fresh and tapped intracking trends, formats, and conversations that matter.

Team & Partner Management

Performance & Reporting

Define KPIs and success metrics for content and social.

What Youll Bring

7+ years in content, social, or digital brand marketing roles

Proven track record building lifestyle brands through storytelling and standout content

Deep platform fluency in Instagram, TikTok, LinkedIn, Pinterest, Meta, and what makes each one scroll-worthy

Sharp creative instincts with hands-on content production experience

Strong team leadership chops managing internal teams, freelancers, and creative partners

Podcast experience it a plus

Analytical mindset with the ability to turn data and insights into creative gold

Proactive, collaborative, and solutions-first across cross-functional teams

Passion for culture, community, and bringing big, buzzworthy ideas to life

Expert in CMS platforms (e.g., Shopify, Contentful), social scheduling tools (e.g., Sprinklr, Later, Dash Hudson), and AI tools to streamline and spark creative and content development.

What we expect :

What We Offer :

Wait! Theres more!

How to Apply :

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject lineor click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.

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Would you be able to commute to Chicago (Wicker Park), IL?

This position is hybrid, with three days a week in the office. Is this conenvient for you?

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