Director of Marketing and Communications

Director Of Marketing And Communications

At Faith Life Ministries, we invite people to be a part of a culture that inspires them to experience the Kingdom in their faith, family, and freedom. Located in central Ohio, our headquarters are nestled in the beautiful town of New Albany. We are known worldwide for advancing the Kingdom through media, daily television, church campuses, and educational resources. We have a passion to help people experience what God has for them through telling stories of life transformation that have a world impact.

As a global ministry, we are seeking a Christ-centered Director of Marketing and Communications who is called to be part of our team and skilled to help increase Faith Life's global reach. If this sounds like your ministry calling, keep reading to see if we're a match!

The Director of Marketing and Communications is responsible for creating innovative marketing strategies that will build our brands, leading to increased awareness, fundraising revenue, relevance, and respect among our target audience. S / he will execute success in traditional and innovative campaigns across the broad spectrum of today's marketing channels. S / he will lead with strategic, creative, and financial acumen as well as a strong business intellect to take our organization to the next level. This position will collaborate closely with the executive leadership team to develop and execute strategic plans that promote and advance the ministries' mission, vision, and values.

This position is not remote and would require the ideal candidate to live near the New Albany Campus in Columbus, Ohio.

Key Responsibilities

• Develop and execute a comprehensive marketing and communications strategy.
• Manage the marketing and communications team, including hiring, training, and performance management.
• Develop and manage the ministries' brands, ensuring consistency in messaging, tone, and visual identity across all channels.
• Oversee the creation of all marketing and communications materials, including print collateral, digital assets, and social media content.
• Work closely with the executive leadership team to develop messaging and content that aligns with the ministries' mission, vision, and values.
• Create and manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals.
• Develop and execute communication plans for major events, programs, and initiatives.
• Develop and manage the ministries' digital marketing strategy, including SEO, SEM, email marketing, and social media.
• Plan and oversee advertising and promotion activities, including print, online, electronic media, and direct mail, to increase local brand awareness of Faith Life Church, resulting in an increase in attendance.
• Build and maintain relationships with media outlets, journalists, and other influencers to promote the ministries' message and events.
• Monitor and report on the effectiveness of marketing and communications strategies and adjust plans as necessary.
• Drive the brainstorming and creative development of products and resources to use on television programs, donor & partner premiums, small groups, or ministry resources.
• Develop and maintain a master communication calendar to coordinate all messaging for all channels.
• Oversee the development and execution of the schedule for donor communications via direct mail, eAppeals, and email blasts for Faith Life Now.
• Collaborate with other departments to ensure alignment and consistency in messaging and branding.
• Manage the ministries' websites and social media channels, ensuring content is up-to-date, engaging, and effective in promoting the ministries' message.
• Effectively lead all projects through completion within set deadlines.
• Build a network of reliable external agencies and marketing professionals to help accomplish the marketing goals and objectives.
• Stay up-to-date with industry trends and best practices, and continuously evaluate and improve marketing programs.

Minimum Required Qualifications

Preferred Qualifications

Benefits

Employees possess and exhibit the following core values in their daily lives :