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Marketing Associate Director - Partner & Alliances

Marketing Associate Director - Partner & Alliances

Wolters KluwerWashington, DC, US
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Associate Director, Global Partner Marketing

We're looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a proven enterprise software marketer who thrives in both strategy development and hands-on execution. You'll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.

What You'll Do

Strategic Leadership & Execution

  • Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities.
  • Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact.
  • Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.

Content & Communication

  • Lead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.
  • Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.
  • Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards.

    • Event & Program Support

  • Support partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series.
  • Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications.

    • Enablement & Infrastructure

  • Create standardized partner presentation decks and materials
  • Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible.
  • Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.

    • Measurement & Optimization

  • Track and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities.
  • Continuously optimize campaigns and programs based on performance data and partner feedback.

    • What You Bring

  • 7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing.
  • Demonstrated success in building and executing global partner marketing strategies.
  • Strong understanding of strategic alliances, especially with consulting firms and system integrators.
  • Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.
  • Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms.
  • Creative mindset with a bias for actioncomfortable operating in a fast-paced, matrixed environment.
  • Bachelor's degree in Marketing, Business, Technology or related field.
  • Ability to travel 25% domestic and international.

    • Why Join Us?

  • Shape the future of our global partner ecosystem.
  • Work with industry-leading partners and internal teams across geographies.
  • Deliver high-visibility programs that directly impact pipeline and revenue.
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    Director Partner Marketing • Washington, DC, US

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