Base Ads Marketing Operations Manager, US Job at Coinbase in New York

Base Ads Marketing Operations Manager, US

Join to apply for the Base Ads Marketing Operations Manager, US role at Coinbase

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

The Opportunity

We're looking for a Marketing Operations Manager to join our Base Ads team. This role is the backbone of campaign execution — you'll traffic ads, QA creative, refine targeting, and monitor campaign delivery across multiple channels. You'll also ensure compliance with publisher standards and regulatory requirements, while driving flawless campaign performance on both the advertiser and publisher side.

If you thrive in the details, enjoy solving problems in real time, and want to directly impact the efficiency of Base's acquisition engine, this role is for you.

What You'll Do

• Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).
• Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.
• Partner with compliance teams to review and approve ads before they go live.
• Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.
• Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.
• Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.
• Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.
• Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.

What We Look For In You

Nice To Haves

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.

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