Director of Marketing - Hospitality & Lifestyle Brand

Director of Marketing — Culture, Story & Experience Architect

Location : Austin, TX or Nashville, TN (Hybrid — 4+ onsite days / week + frequent event presence; company paid travel between cities)

Compensation : $95,000 – $100,000 DOE + bonus / equity + event perks + VIP access

Who We Are — The Untold Story

Inn Cahoots isn’t just a hotel. We’re the world’s first music resort , a living, breathing playground of immersive experiences, live performances, and cultural connection. We’re as much a creative campus as we are hospitality.

Our space on East 6th in Austin blends boutique lodging, public bars, rooftop stages, indoor studios, and dynamic event grounds. We host everything from SXSW brand activations to intimate rooftop concerts to full campus buyouts.

We’re building a brand with soul : a place where the walls breathe, the programming surprises, and every guest feels like part of a story. Culture is our currency; authenticity is our standard.

The Role — Your Mission

You are the narrative engineer , the brand myth-maker, the strategist who wields voice as a weapon. As Director of Marketing, you will :

• Define & own our brand story across Austin, Nashville, and future markets — forging a narrative that makes audiences crave what we do.
• Architect integrated brand campaigns across digital, social, experiential, influencer, PR, and pop-up activations.
• Lead bold experiential and content-first launches (venue openings, album releases, takeover residencies, marketing activations).
• Oversee content, creative, paid media & brand partnerships—and ensure every touchpoint feels “of us.”
• Manage agencies, freelancers, and future internal team members.
• Be onsite at our signature events, capturing, amplifying, and shaping brand energy live.
• Use data, insight, and cultural intuition in equal measure to steer performance and direction.

Requirements

Who You Are — The Kind of Storyteller We Need

You’re not looking for a “safe marketing gig.” You crave a canvas. You thrive when the brief is blank, when constraints spark inventiveness, and when rollback isn't an option.

Vision & Impact — Why This Role Matters

We’re scaling from a beloved Austin concept to a national brand of creative hospitality. You will :

Don’t tick every box? Perfect. If you bring vision, hustle, and nerve, we want you.

Benefits

Benefits

How to Apply