Sr. Director, Digital Marketing

Position : Sr. Director, Digital Marketing

Monogram Health is seeking a Sr. Director, Digital Marketing to lead and execute marketing efforts in a high-growth healthcare environment. This role is ideal for a marketing leader who can develop and implement strategic initiatives while also rolling up their sleeves to execute day-to-day marketing activities. The ideal candidate will be comfortable operating as both a strategist and a doer, ensuring that Monogram’s marketing efforts increase patient enrollment, enhance provider partnerships, and drive business growth.

Roles and Responsibilities

• Develop and Execute Marketing Strategy : Lead the development of a data-driven marketing strategy that supports patient enrollment and provider engagement, aligning marketing efforts with Monogram’s business priorities and growth objectives.
• Patient & Provider-Focused Content and Messaging : Develop and refine Monogram’s messaging to effectively communicate the value of our in-home care model to patients, caregivers, and healthcare providers (physicians, nephrologists, and clinicians).
• Patient Engagement and Education Campaigns : Create and execute multi-channel marketing initiatives that improve patient awareness, activation, and engagement in Monogram’s services, ensuring messages are accessible and easy to understand.
• Provider Marketing and Referral Growth : Develop marketing strategies that strengthen relationships with provider partners, communicate Monogram’s value to their patients, and encourage provider referrals.
• Digital and Traditional Marketing Execution : Oversee and contribute to the execution of patient- and provider-facing digital campaigns, website content, email marketing, direct mail, and sales enablement materials.
• Marketing Operations and Process Optimization : Establish and maintain efficient workflows, campaign management processes, and performance tracking to ensure marketing efforts are both effective and scalable.
• Cross-Functional Collaboration : Partner with clinical teams, patient outreach teams, and provider relations to align marketing initiatives with care delivery and patient onboarding processes.
• Agency and Vendor Management : Manage relationships with external agencies, contractors, and vendors to support marketing efforts.
• Budget Management and ROI Tracking : Develop and manage the marketing budget, track performance metrics, and optimize spend for maximum impact.

Position Requirements

Benefits

About Monogram Health

Monogram Health is a leading multispecialty provider of in-home, evidence-based care for the most complex of patients who have multiple chronic conditions. Monogram health takes a comprehensive and personalized approach to a person’s health, treating not only a disease, but all of the chronic conditions that are present - such as diabetes, hypertension, chronic kidney disease, heart failure, depression, COPD, and other metabolic disorders.

Monogram Health employs a robust clinical team, leveraging specialists across multiple disciplines including nephrology, cardiology, endocrinology, pulmonology, behavioral health, and palliative care to diagnose and treat health issues; review and prescribe medication; provide guidance, education, and counselling on a patient’s healthcare options; as well as assist with daily needs such as access to food, eating healthy, transportation, financial assistance, and more. Monogram Health is available 24 hours a day, 7 days a week, and on holidays, to support and treat patients in their home.

Monogram Health’s personalized and innovative treatment model is proven to dramatically improve patient outcomes and quality of life while reducing medical costs across the health care continuum.

Equal Opportunity Employer

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