Sr. Director, Digital Marketing

Company Address :

5410 Maryland Way, Brentwood, Tennessee 37027, US

About Monogram Health

Monogram Health is a leading value-based specialty provider of in-home evidence-based care and benefit management services for patients living with polychronic conditions, including chronic kidney and end-stage renal disease.

Job Description

Description

Monogram Health is seeking a Sr. Director, Digital Marketing to lead and execute marketing efforts in a high-growth healthcare environment. This role is ideal for a marketing leader who can develop and implement strategic initiatives while also rolling up their sleeves to execute day-to-day marketing activities. The ideal candidate will be comfortable operating as both a strategist and a doer, ensuring that Monogram’s marketing efforts increase patient enrollment, enhance provider partnerships, and drive business growth.

Roles and Responsibilities

Develop and Execute Marketing Strategy : Lead the development of a data-driven marketing strategy that supports patient enrollment and provider engagement, aligning marketing efforts with Monogram’s business priorities and growth objectives.

Patient & Provider-Focused Content and Messaging : Develop and refine Monogram’s messagingto effectively communicate the value of our in-home care model to patients, caregivers, and healthcare providers(physicians, nephrologists, and clinicians).

Patient Engagement and Education Campaigns : Create and execute multi-channel marketing initiatives that improve patient awareness, activation, and engagement in Monogram’s services, ensuring messages are accessible and easy to understand.

Provider Marketing and Referral Growth : Develop marketing strategies that strengthen relationships with provider partners, communicate Monogram’s value to their patients, and encourage provider referrals.

Digital and Traditional Marketing Execution : Oversee andcontribute to the execution of patient- and provider-facing digital campaigns, website content, email marketing, direct mail, and sales enablement materials.

Marketing Operations and Process Optimization : Establish and maintain efficient workflows, campaign management processes, and performance tracking to ensure marketing efforts are both effective and scalable.

Cross-Functional Collaboration : Partner with clinical teams, patient outreach teams, and provider relations to align marketing initiatives with care delivery and patient onboarding processes.

Agency and Vendor Management : Manage relationships with external agencies, contractors, and vendors to support marketing efforts.

Budget Management and ROI Tracking : Develop and manage the marketing budget, track performance metrics, and optimize spend for maximum impact.

Position Requirements

Bachelor’s degree or greater in Marketing, Business, Communications or related field.

Master’s degree is preferred

Minimum of 7 years marketing experience, with at least 3 years in a leadership role.

Healthcare experience strongly preferred, particularly in patient engagement, provider marketing, or high growth healthcare organizations.

Strong backgroundin consumer engagement, digital marketing, content marketing, and demand generation.

Ability to write and edit marketing content (email campaigns, website copy, patient and provider collateral, etc.).

Experience managing marketing budgets and tracking ROI.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Collaborative and adaptable, able to work in a fast-paced, dynamic environment.

Opportunity to work in a dynamic, fast-paced and innovative value-based provider organization that is transforming the delivery of kidney care

Competitive salary and opportunity to participate in the company’s bonus program

Flexible paid leave and vacation policy

401(k) plan with matching contributions

About Monogram Health

Monogram Health is a leading multispecialty provider of in-home, evidence-based care for the most complex of patients who have multiple chronic conditions. Monogram health takes a comprehensive and personalized approach to a person’s health, treating not only a disease, but all of the chronic conditions that are present - such as diabetes, hypertension, chronic kidney disease, heart failure, depression, COPD, and other metabolic disorders.

Monogram Health employs a robust clinical team, leveraging specialists across multiple disciplines including nephrology, cardiology, endocrinology, pulmonology, behavioral health, and palliative care to diagnose and treat health issues; review and prescribe medication; provide guidance, education, and counselling on a patient’s healthcare options; as well as assist with daily needs such as access to food, eating healthy, transportation, financial assistance, and more. Monogram Health is available 24 hours a day, 7 days a week, and on holidays, to support and treat patients in their home.

Monogram Health’s personalized and innovative treatment model is proven to dramatically improve patient outcomes and quality of life while reducing medical costs across the health care continuum.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review theKnow Your Rights notice from the Department of Labor.

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