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Senior Manager, Events & Partnership Marketing
Senior Manager, Events & Partnership MarketingCypress HCM • New York, NY, US
Senior Manager, Events & Partnership Marketing

Senior Manager, Events & Partnership Marketing

Cypress HCM • New York, NY, US
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Job Description

Job Description

Senior Manager, Events & Partnership Marketing

We’re seeking a strategic, experienced Senior Manager of Events & Partnership Marketing to lead the planning and execution of our event programs and strategic industry partnerships. This high-impact role will drive our presence across owned, sponsored, and partner-led events, while cultivating co-marketing opportunities that accelerate pipeline growth and elevate brand leadership. You’ll collaborate with senior executives, Sales, Demand Generation, and external partners to create compelling, high-touch experiences and amplify our influence across key accounts and industry organizations.

Responsibilities :

Event Strategy & Execution

  • Own and manage the annual events calendar, ensuring alignment with business objectives and ideal customer profile (ICP) targeting.
  • Lead the execution of industry sponsorships, executive roundtables, speaking engagements, webinars, and conferences.
  • Define and report on KPIs including ROI, pipeline influence, and account engagement.
  • Oversee logistics, budgets, vendors, and internal coordination to deliver exceptional event experiences.

ABM-Aligned Programming

  • Design and execute curated experiences—executive roundtables, private dinners, and invite-only events—supporting Account-Based Marketing (ABM) strategies.
  • Partner with Sales and Demand Gen to engage high-priority accounts with tailored messaging, follow-up, and gifting.
  • Track key metrics such as ICP attendance, influenced pipeline, and opportunity conversion.

    • Partnership Marketing

  • Identify, evaluate, and manage relationships with CRE associations, technology partners, and industry influencers.
  • Develop and execute joint marketing programs, including co-branded events, webinars, and content initiatives.
  • Ensure consistent brand visibility and execution across all partnership touchpoints.

    • Functional Collaboration

  • Work closely with Sales, Product Marketing, Demand Gen, and Customer Success to align initiatives with GTM goals.
  • Support senior executives in preparing for speaking opportunities and strategic industry engagements.
  • Coordinate with Marketing Ops to ensure seamless lead capture and CRM integration.
  • Collaborate on content development to highlight thought leadership and innovation.

    • Required Skills :

  • 6–8+ years of B2B marketing experience, including hands-on event and partnership marketing in commercial real estate or related industries.
  • Strong grasp of the commercial real estate ecosystem and relationship-driven sales models.
  • Demonstrated success in driving results through events and co-marketing partnerships.
  • Executive presence and excellent communication skills; comfortable interfacing with senior stakeholders and external partners.
  • Proactive mindset with strong project management and cross-functional collaboration abilities.

    • Compensation :

  • $120-$135k base salary with bonus potential
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