Vice President of Marketing

Overview

Tru Vue Inc. The Apogee Performance Surfaces segment has grown from $100M to $200M in revenue through a recent acquisition and has strong growth prospects. Our brands in the Performance Surfaces portfolio develop and manufacture high-performance coated materials for a variety of applications, including wall décor, museums, graphic design, architectural interiors, digital display, and industrial flooring markets. We are the global leader in anti-reflective, conservation grade, electrostatic dissipative, high-definition, and abrasion resistance coatings, that provide protection and exceptional durability.

Position Summary

Reporting directly to the President of Performance Surfaces, the VP of Marketing is responsible for developing and executing the overall marketing strategy to drive profitable growth through brand awareness, demand generation for new and existing customers and markets. The individual will drive product management, opportunity pipeline (CRM) advancement, marketing insights, digital / traditional marketing activities and strategic NPI / packaging projects. This individual should have experience with integrating businesses and brands. They will lead a team of marketing professionals to drive growth and partner closely with leadership to achieve business goals. In addition, they will work to support a corporate rebranding effort which will require engagement with the CEO and Executive Leadership Team.

The success of the incumbent will be measured on his / her ability to support the business units in driving profitable growth, and the ability to achieve operational excellence in terms of budget and effectiveness.

Responsibilities

Strategic Leadership

Key driver of the business and marketing value proposition strategy.

Provide vision and leadership for the marketing team to drive results in all areas of marketing, including digital marketing, product marketing, content, and brand development.

Develop a deep understanding of markets, customer needs, and competitive positioning to drive profitable growth.

Partner with executive leadership to align Performance Surfaces brand vision with corporate strategy and broader organizational goals.

Marketing Department Leadership

Ensure the group has the appropriate skills and structure allowing it to scale with growth.

Lead, mentor, and build a high-performing marketing team, fostering collaboration and excellence.

Brand Development

Work to establish a marketing community of practice for Apogee to define enterprise-wide best practices, provide brand tools and resources, and enable consistent, high-impact brand execution across all business segments.

Be a core contributor to the execution of our broader company rebranding strategy that will strengthen our market positioning, enhance brand equity, and support long-term business growth.

Implement and ensure compliance to product / brand hierarchy standards.

Strengthen the company / product brand, ensuring consistency across all touchpoints, channels, and markets.

Develop and implement a compelling value proposition that differentiates the company in the marketplace.

Market Insights

Conduct market insights work to understand customer behavior, market needs, and competitor strategies.

Analyze performance data and adjust strategies to maximize ROI on marketing activities.

Lead Portfolio Management

Pricing strategies and execute price changes.

SKU rationalization.

Strategic NPI and packaging projects.

Lead opportunity pipeline process

Conduct direct and indirect customer segmentation.

Implement a CRM cross segment to drive a healthy demand opportunity funnel.

Leverage data analytics to improve effectiveness of campaigns.

Budget / Agency Management

Consolidate agencies / vendors across segments to create efficiencies without impacting effectiveness.

Manage the marketing budget, allocating resources effectively to achieve objectives and deliver positive ROI.

Requirements

Education

Bachelor’s degree in marketing, business, or a related field; MBA preferred.

Experience & Skills

10+ years of experience in B2B marketing, with at least 5 years in a senior leadership role.

Experience in M&A / integrating new businesses and brands.

Experience building and managing a strategic marketing team.

In depth experience utilizing Salesforce / CRM to deliver business growth.

Proven track record of developing and executing successful marketing strategies.

Strong leadership and team management skills with the ability to coach and motivate others.

Deep knowledge of digital marketing channels, tools, and technologies.

Agency management experience.

Excellent analytical skills with the ability to interpret data and adjust strategies accordingly.

Strong communication and presentation skills.

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Desired Attributes

Innovative thinking with a passion for driving change and achieving results.

Strong strategic vision with hands-on experience in marketing execution.

Ability to work cross-functionally and influence stakeholders at all levels.

Collaborative spirit working in partnership with sales and other leadership.

Implications thinking understanding the impact of decisions.

Strong business acumen to understand financial implications of marking decisions and align marketing strategies with overall business goals.

Our Benefits

We care about and invest in our employees. We are proud to offer a comprehensive benefits package designed to support their well-being and foster professional development. Here is a glimpse of what you can look forward to if you join our team.

Competitive Benefits Package for employees and their dependents (Medical, Dental, Vision, Life, Disability)

Incentive Plans

401(k) with employer contribution and match

Employee Stock Purchase Plan with employer match

Paid Time Off (Vacation and Sick Time)

Paid Holidays

Tuition Reimbursement Program

Employee Assistance Program (EAP)

Wellness Program

Training and Career Progression

Apogee and our brands are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by state or federal law.

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