Marketing Manager

Job Description

Job Description

We are looking for an experienced Marketing Manager to join our team in Irvine, California. In this role, you will oversee the development and execution of innovative marketing strategies to promote healthcare educational programs and strengthen brand presence in the competitive higher education sector. This position requires a strategic thinker with a talent for crafting impactful campaigns and collaborating across departments to achieve measurable business outcomes.

Responsibilities :

• Create and implement comprehensive marketing plans and campaigns across multiple channels to attract and engage prospective students for healthcare education programs.
• Analyze market trends and competitive data to guide audience segmentation, messaging strategies, and decision-making processes.
• Collaborate with leadership to ensure marketing strategies align with organizational enrollment goals and long-term objectives.
• Conduct research and competitive analysis to identify emerging opportunities and address potential challenges.
• Manage the full lifecycle of marketing campaigns, including concept development, content creation, channel selection, execution, and post-campaign evaluations.
• Coordinate with internal creative teams, external agencies, and cross-functional departments to ensure seamless campaign delivery and alignment with strategic objectives.
• Develop compelling marketing copy tailored to diverse audience segments to enhance engagement and drive re-engagement.
• Select impactful narratives, formats, and calls-to-action to resonate with target audiences while maintaining consistent brand messaging.
• Track, measure, and report on key performance metrics using analytics tools to optimize campaigns and inform future strategies.
• Serve as a liaison between the Marketing Department and other organizational units, such as Admissions, Student Services, and Alumni Relations, to ensure collaborative efforts.
• Proven experience in B2B marketing, digital campaigns, and brand awareness initiatives.
• Expertise in planning and executing email campaigns that drive engagement and conversion.
• Strong analytical skills to interpret market data and optimize marketing strategies.
• Ability to craft engaging content and tailor messaging for various audience segments.
• Proficiency with analytics tools such as Google Analytics to track and report campaign performance.
• Exceptional collaboration skills to work effectively across departments and with external partners.
• Strategic thinking and decision-making skills to develop impactful marketing initiatives.
• Solid understanding of higher education and healthcare industry trends is a plus.