Director of Performance Marketing

Job Description

Job Description

About demandDrive :  demandDrive is a growth-focused B2B sales and marketing organization that integrates data, technology, and creative execution to drive measurable pipeline results. With a deep expertise in lead generation, account-based marketing, and marketing operations, demandDrive empowers businesses to align their marketing strategy with revenue goals. As we continue to scale our internal marketing engine, we’re building a team dedicated exclusively to growing demandDrive’s own brand, pipeline, and digital presence. Position Overview :  The Director of Performance Marketing is responsible for leading demandDrive’s paid media strategy across all digital channels to generate high-quality leads, accelerate pipeline growth, and improve overall marketing ROI. This role is both strategic and hands-on—owning campaign planning, budget allocation, channel optimization, and performance analytics to drive measurable business outcomes. The Director will report to the VP, Marketing to ensure that all paid media initiatives align with our broader growth objectives.

Key Responsibilities

• Develop, launch, and manage paid media programs across Google Ads, LinkedIn, Meta, and other digital platforms.
• Own performance forecasting, budget allocation, and pacing to ensure optimal spend efficiency.
• Define channel mix and campaign strategy in partnership with Integrated Campaigns and Content teams.
• Monitor, analyze, and report on campaign performance; leverage insights to improve ROI and conversion quality.
• Build, test, and scale campaigns using A / B and multivariate testing frameworks.
• Collaborate with Operations & Analytics to refine attribution, lead scoring, and tracking infrastructure.
• Establish KPIs for cost per lead, MQL / SQO volume, and pipeline contribution.
• Continuously evaluate new paid media opportunities and technologies to drive innovation.
• Partner with Digital Experience to ensure ad-to-landing-page alignment and conversion optimization.
• Work cross-functionally with Comms and Integrated Campaigns to amplify brand and product visibility.

Key Performance Indicators (KPIs)

Qualifications & Experience

Personal Attributes

Compensation & Culture This is a full-time position with competitive compensation, performance-based incentives, and comprehensive benefits. demandDrive fosters a collaborative and growth-oriented culture where marketing, sales, and strategy intersect to drive measurable results.

Benefits

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