Associate Director-Market Development

Associate Director Of Market Development

This position requires office presence of a minimum of five days per week and is only located in the location(s) posted. No relocation is offered.

Seeking an innovative Associate Director of Market Development to lead a team of market, analytics, and financial experts, building strong relationships across product and channel teams. This role drives key sales and promotional strategies, aligns with corporate goals, and delivers measurable results impacting the Accessory Product P&L. Responsible for team management, development, and integrating new technologies like AI to achieve strong financial outcomes and enhance customer satisfaction.

Expertise in product lifecycle management is required, including multi-year planning, feature optimization, profitability analysis, and product evolution. The ideal candidate uses market insights, customer feedback, and performance metrics for data-driven decisions that maximize customer value and financial performance. You will collaborate across enterprise channels, marketing, engineering, and sales to ensure product portfolio success and influence marketing strategy, product development, positioning, and go-to-market planning, while mentoring less experienced staff.

Key Responsibilities :

Product Promotional Strategy :

Lead all phases of the promotional product lifecycle for every enterprise channel

Implement effective sales incentive programs across sales channels

Collaborate with key stakeholders for alignment and flawless execution

Market Research & Competitive Analysis :

Analyze market trends, competitor strategies, and customer behavior - using insights to drive product strategy and plans

Use segmentation and journey mapping to continually refine product positioning and experience

Performance Monitoring & Optimization :

Define and track KPIs (revenue, margin, adoption, satisfaction, cost-to-serve)

Conduct product health checks and optimization

Use analytics and financial modeling to make informed, profitable decisions

Lead reporting and executive communications

Cross-Functional Collaboration :

Partner with sales (across channels), marketing, and support for seamless delivery

Serve as product advocate and main point of contact for internal and external stakeholders

Drive effective go-to-market strategies

Innovation & Continuous Improvement :

Foster culture of innovation, adopting emerging technologies and immersive experiences

Recommend process and tool improvements for effective

Stakeholder Communication & Leadership :

Provide regular updates and strategic recommendations to executives

Mentor and serve as subject-matter expert within the team

Supervisory Responsibilities :

Directly supervise team members, including hiring, onboarding, and termination decisions

Coach, mentor, and develop direct reports

Conduct regular performance evaluations, provide constructive feedback, and manage performance improvement plans as needed

Foster a collaborative, high-performing team environment focused on achieving business goals

Education :

Bachelor's degree (BS / BA) desired. 5+ years of related experience.

MBA or advanced degree preferred.

Supervisor : Yes

Preferred Experience :

10+ years in product management, product marketing, or related field

Proven experience managing products through the full lifecycle

Familiarity with telecommunications, mobile, and broadband accessories

Experience in cross-functional teams and stakeholder influence

Principal Functional Skills / Competencies :

Business case development

Market opportunity analysis and innovation

Data-driven decision-making using analytics tools

Product development and Product Lifecycle Management (PLM)

Marketing & Go-to-Market strategy and execution

Cross-functional leadership

Executive communications and presentations skills

Outstanding interpersonal communication ability

Additional Preferred Skills :

Agile methodologies and product management tools (JIRA, Confluence, Aha!)

Background in telecommunications, technology, or related industries

Familiarity with emerging technologies, such as AI

Our Associate Director-Product Marketing earns between $141,300 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

Medical / Dental / Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs : critical illness / accident hospital indemnity / group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Ready to join our team?

Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Atlanta, Georgia

Salary Range : $141,300.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status