Principal, Product Marketing, Cross Solutions Fraud Specialist

Overview

TransUnion’s Product Marketing, Fraud Specialist role supports through the development of vertical specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. As TransUnion evolves and expands offerings that span the enterprise and respond to emerging needs within the fraud buying group, this role contributes to the team by developing strategic narratives and unified messaging across the portfolio.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

What We’ll Bring

The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of market analysis, product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team.

What You’ll Bring

The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of market analysis, product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team.

• 12+ years of experience in product marketing and / or market analysis, preferably with experience bringing to market identity solutions and / or SaaS solutions
• Experience synthesizing value propositions across multiple solution lines into cohesive narratives that resonate with fraud buyers
• Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
• Proven ability to develop upper-funnel messaging frameworks that reflect a deep understanding of fraud buyer challenges and market dynamics
• Strong empathy for the fraud buyer persona, with a track record of translating complex product capabilities into compelling, problem-first narratives

We’d Love to See

Impact You’ll Make

TransUnion offers a broad array of products customized to each aspect of our clients’ business : credit risk management, marketing segmentation, fraud and identity management, collections, and risk decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings that span the enterprise and respond to emerging needs within the fraud buying group, the Product Marketing, Fraud Specialist role supports through the development of vertical specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. Your impact to the success of the team will include the following :

Principal, Product Marketing

Benefits

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting

TransUnion’s Internal Job Title : Principal, Product Marketing

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