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Senior Director of Product Marketing

Senior Director of Product Marketing

VirtualVocationsRacine, Wisconsin, United States
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A company is looking for a Senior Director of Product Marketing to enhance its go-to-market strategy and lead a global product marketing team.

Key Responsibilities

Develop and own segmentation, ICP, and persona development through data and research

Build and operationalize a scalable launch framework for products and partnerships

Champion AI adoption within product marketing to enhance workflows and strategic impact

Required Qualifications

8+ years of B2B SaaS product marketing experience, preferably with an enterprise focus

3+ years of people management experience with a focus on coaching and development

Mastery of core product marketing functions including segmentation, positioning, and competitive intelligence

Proven ability to link product marketing strategy to business outcomes such as pipeline and revenue

Hands-on experience with tools like Salesforce, Gong, and Marketo

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Director Of Product Marketing • Racine, Wisconsin, United States

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