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Media Strategy and Planning Director

Media Strategy and Planning Director

MediabistroWorkFromHome, MI, United States
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Overview

One of our financial services and technology clients is looking for a Media Strategy and Planning Director / Sr. Manager to join their team for a contract position through January 2026.

Location : Detroit, MI (hybrid onsite Tue / Wed / Thu)

Duration : 4 months, through end of January 2026

Responsibilities

  • Lead a media planning team to oversee the ideation and negotiation of media platforms to ensure strategic alignment
  • Set deliverables to build the brand and impact business outcomes for all supported areas
  • Oversee the annual and quarterly planning process, including strategic brief development, go-to-market documents, and media landscape updates to ensure deadlines are met and high-quality output for all supported brands
  • Oversee the Brand Media and Media Operations budgets, including initial planning, ongoing scenario planning and monthly budget reporting
  • Collaborate with Director of Media Investment and Activation to oversee and manage the relationship, scope of work, performance criteria and contract of media agency partners
  • Develop and maintain best practices across internal teams and external agency partners that maximize effectiveness for workflow processes, media plans, deliverables and reporting for all brand initiatives and other supported areas of business
  • Partner with research teams and external partners to develop, implement, report and optimize audience segmentation and High Value Audiences (HVAs), ensuring alignment across all teams
  • Drive cross-team collaboration with other areas of the Marketing team and the organization
  • Serve as the media strategy team point of contact for consulting with Finance, Research, Marketing Operations, Data Science, Analytics, Multicultural and Business Development
  • Lead development of media team objectives and key results (OKRs)
  • Mentor and coach team members while identifying growth opportunities and developing team members’ career paths
  • Develop strong internal and external partner relationships, including agency partners and media community

Qualifications

  • At least 10+ years of media planning and marketing experience as part of an in-house brand media team (or agency)
  • At least 3+ years of leadership and management experience overseeing and guiding junior-mid level media planners, strategists, etc.
  • Able to translate business objectives and ensure they are delivered with the proper media strategies, tactics, and overall plans that are executed by external media agency partners
  • Proven experience developing and guiding media strategy and planning for high-level brand awareness campaigns measured against metrics including awareness, engagement, affinity, advocacy, and intent
  • Experience working across and leading large cross-functional internal / external teams
  • BA degree in advertising, marketing or related field
  • Fully proficient in Microsoft Office (Excel, Outlook, Word, PowerPoint, etc.) and project management systems

    • Additional Details

  • Hybrid onsite (Tues / Wed / Thurs)
  • Background check required (approx. 2-week onboarding following offer)
  • Eligible for benefits through 24 Seven

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    Director Media Strategy • WorkFromHome, MI, United States

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