Director of Business Development and Marketing

Director of Business Development and Marketing

Hirschler, a Richmond, VA-based national-caliber law firm with offices in Fredericksburg and Tysons, is seeking a Director of Business Development & Marketing. The position is responsible for developing and executing a broad range of marketing and business development activities for the firm on a local, regional, and national basis. The Director directs and executes the firm's marketing, business development, client relations, social media, and promotional activities. This position reports to the President and works closely with the firm's Board of Directors, section and practice group leaders. The Director will work with lawyers and staff to support, develop and execute business development strategies for the firm and its practices, manage the firm's public and media relations and ensure that all aspects of the firm's marketing are effective, efficient and aligned with the firm’s strategy.

Responsibilities

• Assisting the Board of Directors in developing a well-researched, highly targeted, and efficiently managed business development plan.
• Working with lawyers to build robust lists of current and prospective clients, and helping lawyers develop and implement specific plans to pursue potential sources of new business. This includes overseeing the effective use of a customer relationship management (CRM) system to manage client contacts, interactions, and business development opportunities.
• Monitoring trends in clients’ industries, competitive activities, potential new opportunities, and related information to inform the firm’s business development and planning.
• Overseeing the firm’s response to relevant RFPs and other opportunities by preparing timely, high-quality pitches and proposals, while also maintaining a current database of the firm’s experience and qualifications for use in proposals, marketing materials, the website, and intranet communications.
• Assisting the Board of Directors in defining and communicating the firm’s market position, implementing a cohesive branding strategy, and ensuring consistent brand integration across all marketing and business development efforts.
• Manage and maintain the firm’s submissions and profiles for industry-related awards and directories, including Chambers, Best Lawyers, and other relevant legal rankings and listings.
• Working with practice group leaders to formulate annual business development budgets that closely align with the targeted business development plans.
• Working with the Director of Events, Marketing Services and Special Projects to identify, develop and implement client events and leverage sponsorship opportunities.

Qualifications / Requirements

Application

Apply with your resume and cover letter. Use the Additional Information section to report your salary history and requirements.

Position details

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