Talent.com
Senior Product Marketing Manager Charlotte, NC

Senior Product Marketing Manager Charlotte, NC

MediabistroCharlotte, NC, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts

  • – all for free. Credit Karma has grown significantly through the years : we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
  • Banking services provided by MVB Bank, Inc., Member FDIC

As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, and more. In this role, you will help grow Credit Karma’s primary banking product - Credit Karma Money

  • Banking services provided by MVB Bank, Inc., Member FDIC
  • You are well-versed in all aspects of marketing including audience insights, market analysis, competitive analysis, strategy creation, cross-functional team leadership and coordination, and program execution. You will report directly to the Associate Director of Product Marketing.

    What you’ll do :

  • GTM strategy : Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
  • Market, customer and competitive analysis : Analyze behavioral metrics, market / competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
  • GTM plan and program execution : Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
  • Product planning : Collaborate with product and research teams to influence product strategy and roadmap development
  • Partnership and influence : Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
  • What we are looking for :

  • BA / BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred
  • 2+ years in product marketing at a large B2C tech company
  • Strong experience in product marketing fundamentals : audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
  • Analytical and strategic : deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
  • Proven experience as a driver as well as a collaborator / influencer across strategic and tactical initiatives : able to think big but also to drive business outcomes
  • What we would like to see :

  • Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
  • Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams in both verbal and written formats. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
  • Highly collaborative work style; able to collaborate and influence cross-functionally
  • High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
  • High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
  • Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
  • Growth mindset
  • Fintech and / or neobanking experience a plus
  • Benefits at Credit Karma includes :

  • Medical and Dental Coverage
  • Retirement Plan
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Paid Gift Week in December
  • Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

    Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

    Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies :

    Interested in building your career at Credit Karma? Get future opportunities sent straight to your email.

    Apply for this job

    indicates a required field

    First Name

    Last Name

    Email

    Phone

    Resume / CV

    Enter manually

    Accepted file types : pdf, doc, docx, txt, rtf

    Enter manually

    Accepted file types : pdf, doc, docx, txt, rtf

    LinkedIn Profile

    How did you come to know about this role?

    Why are you interested in Credit Karma?

    This job will be physically based in the office location indicated on this job description. Which of the following describes your current or future situation?

  • Select...
  • Will you now or in the future require visa sponsorship for employment in the United States?

  • Select...
  • Street Address (include Apartment / Unit # when applicable)

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Senior Product Marketing Manager • Charlotte, NC, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Product Manager, Palmetto Capital

    Senior Product Manager, Palmetto Capital

    Palmetto Clean TechnologyCharlotte, NC, US
    serp_jobs.job_card.full_time
    Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future.With a belief that consumers can. Our award-winning technology platform empowers homeowner...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    SENIOR PRODUCT MANAGER

    SENIOR PRODUCT MANAGER

    Verbatim AmericasCharlotte, NC, US
    serp_jobs.job_card.full_time
    Verbatim Americas seeks an experienced.This role combines hands-on product leadership with people management responsibilities, requiring close collaboration with our Germany locations to ensure coh...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    Ansira PartnersCharlotte, NC, United States
    serp_jobs.job_card.full_time
    The Product Manager guides software strategy, manages product roadmaps and stakeholder requirements, and coordinates cross-team delivery to drive customer satisfaction and market competitiveness.Th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Product Manager

    Product Manager

    LendingTreeCharlotte, NC, US
    serp_jobs.job_card.full_time
    LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives : their mortgage. Since then, we've facilitated ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior / Lead Product Manager

    Senior / Lead Product Manager

    FinexioCharlotte, NC, US
    serp_jobs.job_card.full_time
    Finexio is a leading innovator in the B2B payments space, pioneering "AP Payments as a Service" — an embedded payments solution that seamlessly integrates with our customers’ ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Product Manager - TMS

    Product Manager - TMS

    Courier Network Inc.Matthews, NC, US
    serp_jobs.job_card.full_time
    The TMS Product Manager is responsible for maintaining and communicating the vision of what should be built to the development team. The candidate will define and prioritize deliverables in the team...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    MediabistroCharlotte, NC, United States
    serp_jobs.job_card.full_time
    Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Credit KarmaCharlotte, NC, US
    serp_jobs.job_card.full_time
    Senior Product Marketing Manager.As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager, Data Products

    Senior Product Manager, Data Products

    Palmetto Clean TechnologyCharlotte, NC, US
    serp_jobs.job_card.full_time
    Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future.With a belief that consumers can. Our award-winning technology platform empowers homeowner...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing ManagerCharlotte, NC

    Senior Product Marketing ManagerCharlotte, NC

    Credit KarmaCharlotte, NC, US
    serp_jobs.job_card.full_time
    Senior Product Marketing Manager.Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally.While we're best known for...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Truly Good Foods is hiring : Sr. Marketing Manager in Charlotte

    Truly Good Foods is hiring : Sr. Marketing Manager in Charlotte

    MediabistroCharlotte, NC, United States
    serp_jobs.job_card.full_time
    Truly Good Foods (TGF) is seeking a proactive, strategic, and hands-on Senior Marketing Manager to lead the day-to-day operations of the marketing department. This role will oversee the development ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Product Manager

    Marketing Product Manager

    SatoCharlotte, NC, US
    serp_jobs.job_card.full_time
    Performs outbound tasks including product demonstrations in trade shows and partner events, assisting marketing in creating collaterals such as feature benefit analysis for sales and partners, data...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Analyst / Product Manager (P&C)

    Senior Product Analyst / Product Manager (P&C)

    E-SolutionsCharlotte, NC, US
    serp_jobs.job_card.full_time
    Senior Product Analyst / Product Manager.Property and Casualty (P&C) experience is must to have.Charlotte NC- 3 days office / / Atlanta GA -3 days office.serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Technical Product Manager

    Technical Product Manager

    Parser Limited28036, NC, US
    serp_jobs.job_card.full_time
    This position offers you the opportunity to join a fast-growing technology organization that is redefining productivity paradigms in the software engineering industry. Thanks to our flexible, distri...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Product Marketing Manager

    Product Marketing Manager

    Resideo TechnologiesCharlotte, NC, US
    serp_jobs.job_card.full_time
    The Product Marketing Manager will own go-to-market strategy & execution for both Control4 hardware solutions and the OvrC platform. This role bridges hardware and software, helping integrators succ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior NetSuite Product Manager

    Senior NetSuite Product Manager

    Palmetto Clean TechnologyCharlotte, NC, US
    serp_jobs.job_card.full_time
    Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future.With a belief that consumers can. Our award-winning technology platform empowers homeowner...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Marketing Consultant

    Senior Marketing Consultant

    Talent BridgeCharlotte, NC, US
    serp_jobs.job_card.full_time
    Location : Charlotte, NC Max PR : $69 / hr Job Type : Contract.Overview : We are seeking a senior marketing consultant to drive digital content execution and personalization strategy across enterprise pl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Product Manager-C5ISR-Defense Electronics

    Senior Product Manager-C5ISR-Defense Electronics

    Curtiss-WrightCharlotte, NC, US
    serp_jobs.job_card.full_time
    Curtiss-Wright is a world leader in supplying rugged electronics to the aerospace and defense industries.If you have flown on an airplane or seen a military drone, chances are you have put your tru...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30