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Email Marketing Manager

Email Marketing Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for an Email Marketing Manager to design and execute their email marketing strategy across the customer lifecycle.

Key Responsibilities :

Develop and execute a comprehensive email marketing strategy aligned with business goals

Design and optimize multi-touch nurture streams for various audience segments

Manage and deploy campaigns to support top-of-funnel activities and customer marketing initiatives

Qualifications :

3-5+ years in email marketing or automation, ideally in B2B / SaaS

Proficient in major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign)

Strong understanding of full marketing and sales funnels

Skilled in data analysis and trend identification; Google Analytics experience preferred

CRM experience (Salesforce) and knowledge of HTML / CSS for email customization highly valued

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Email Marketing Manager • Kalamazoo, Michigan, United States

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