Sr. Director, Growth Marketing / Acquisition

About Calm

Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions likeCalm Health , offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as aTIME100 Most Influential Company and one ofFast Company’s Brands That Matter . Learn more atcalm.com .

What We Do

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.

What You’ll Do

As Sr. Director of Growth Marketing, Acquisition, you’ll be a key leader fueling Calm’s growth engine and driving our mission to support global mental health. You will own strategy and execution across all paid acquisition channels, leading a high-performing in-house team across media buying, analytics, creative, and marketing operations.

You’re both strategic and hands-on—able to zoom out to set vision and roadmap while also diving deep into data and campaign execution to coach your team toward best-in-class performance. You have deep experience managing paid channels for DTC businesses, and you thrive in a fast-paced, data-driven environment where accountability and innovation are key.

Own Calm’s paid acquisition strategy and execution across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms

Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing ops to ensure high performance and alignment to business goals

Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan

Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan

Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership

Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution

Launch and scale incrementality experiments to refine strategy and increase channel efficiency

Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative

Drive a roadmap of continuous experimentation across channels to unlock new growth levers

Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths

Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge

Who You Are

Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment

Proven track record of driving acquisition growth and ROAS across 8-figure budgets

Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking

Analytical mindset with a passion for data and the ability to turn insights into scalable action

Experienced in building and managing high-performing in-house teams

Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale

Strong communicator and collaborator with a track record of influencing cross-functional partners

Proficient in attribution platforms and technical marketing stack fundamentals

Highly organized, self-directed, and thrives in a fast-paced environment

Nice to Haves

Experience with mobile app or subscription-based performance marketing

10+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house

5+ years leading a high-performing media team

Proven success managing 8-figure paid media budgets across multiple channels

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows :

$223,200 - $341,000

The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience, and other qualifications.

Calm uses employee zip code to determine which pay range applies.

This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Calm may incorporate artificialintelligence technology to support the application review process, but rest assured that human reviewers are involved in all stages of the hiring process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team atrecruitingaccommodations@calm.com . All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.

FOR US BASED POSITIONS : Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Interested in building your career at Calm? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Location (City)

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

LinkedIn Profile

Current Company

How did you hear about this job opportunity? If someone referred you, please let us know who.

Are you legally authorized to work in the country in which the job is located?

• Select...

Will you now, or in the future require sponsorship in order for Calm to employ you?

If you answered 'Yes' to needing sponsorship now or in the future in order for Calm to employ you, please explain.

While Calm is a remote-first company, we value the ability to connect in person and as such we focus on hiring employees who live within a commutable distance to San Francisco Bay Area, Los Angeles, New York, NY, or Minneapolis, MN. Which hub location are you located in? Please note Calm is not able to provide relocation services and only candidates currently in these locations will be considered.

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. In order to accurately identify your pay tier, please provide your current home city and zip code.

Voluntary Self-Identification Calm is proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law.

Calm is deeply committed to diversity, equity, and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work and experience a culture that is free of harassment, racism, and discrimination. Calm is also committed to providing reasonable accommodations to qualified individuals with disabilities, including disabled veterans.

Self-identification is an important tool that allows Calm to evaluate and implement strategies to meet our diversity, equity, and inclusion goals. We therefore invite candidates to voluntarily self-identify as to the categories below.

Completion of the form is entirely voluntary. You will not be subject to any adverse treatment for refusing to complete this form. Your responses will be used solely in connection with Calm’s diversity, equity, and inclusion efforts and in accordance with applicable laws. Your responses will not be considered in the hiring process or in any hiring decisions. Any information that you do provide will be kept confidential in accordance with applicable laws.

Disability Status

Disabilities include, but are not limited to :

Autism

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV / AIDS

Blind or low vision

Cancer

Cardiovascular or heart disease

Celiac disease

Cerebral palsy

Deaf or hard of hearing

Depression or anxiety

Diabetes

Epilepsy

Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome

Missing limbs or partially missing limbs

Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)

Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

Disability Status Select...

Select...

Are you Hispanic or Latino? Select...

Race - Race & Ethnicity Definitions : https : / / boards.cdn.greenhouse.io / docs / RaceEthnicityDefinitions.pdf Select...

Veteran Status - Please identify your veteran status by making the appropriate selection Select...

#J-18808-Ljbffr