Senior Demand Generation Manager

ABOUT US :

At Brisk Teaching, we’re on a mission to help teachers harness the power of AI to lighten their workload and accelerate student learning. Used by over 1 million teachers, Brisk helps educators save time, differentiate instruction, and align classroom work to district priorities.

We’re growing quickly, and we’re looking for a Senior Demand Generation Manager to join our marketing team to help build a repeatable, measurable engine for pipeline creation.

THE OPPORTUNITY :

As Senior Demand Generation Manager, you’ll design, write, and execute campaigns that drive demand among K–12 districts and schools. This role will be central to turning Brisk’s marketing investments into qualified meetings, opportunities, and pipeline. You’ll partner closely with Sales, RevOps, and Marketing to ensure campaigns are built with conversion in mind from the start.

This is not a “plug and play” role. Many of these programs are brand new, and we’re looking for someone who is both energized by building from the ground up and confident running proven playbooks. You’ll balance execution of foundational demand gen programs with experimentation and creative tests to find new ways to generate demand in this emerging market.

YOU WILL :

Support campaign strategy and own execution across outbound email, digital, webinars, events, paid ads, and paid sponsorships, with a focus on generating qualified district pipeline.

Create compelling campaign content including email copy, ad creative, gated assets (eBooks, guides, templates), and landing pages that drive awareness and conversion.

Write and edit your own materials for demand generation campaigns; you know what “great” looks like and can independently craft content that resonates with K–12 decision-makers.

Design full-funnel campaigns that connect the dots from top-of-funnel awareness through mid-funnel nurture and bottom-of-funnel conversion.

Tell the story of the funnel clearly articulating how leads move through each stage, how campaigns influence opportunities, and how pipeline connects back to revenue.

Partner with Marketing to align events and webinars to demand gen motions, ensuring every program has a clear path to conversion.

Collaborate with Sales on lead handoff and follow-up strategies that maximize conversion to meetings and opportunities.

Work with RevOps to measure and optimize campaigns using Salesforce and HubSpot, with accurate attribution and ROI reporting.

Run proven programs and test new ones from ABM campaigns to creative outbound experiments balancing scale with innovation.

Continuously optimize campaigns based on performance data, cost-to-pipeline benchmarks, and feedback from Brisk’s Revenue Teams.

YOU HAVE :

4–6 years of B2B SaaS or EdTech demand generation experience with measurable pipeline results.

Proven ability to create and execute content-driven demand generation campaigns from writing emails and ads to developing gated assets and landing pages.

Experience running integrated demand programs that tie directly to qualified opportunities and pipeline.

Hands-on experience with HubSpot and Salesforce, and ability to translate funnel data into clear insights and recommendations.

Deep understanding of the funnel and comfort telling the pipeline story to stakeholders.

Analytical mindset with creativity to test new demand gen approaches.

Collaborative approach—you thrive in partnership with Sales, Field Marketing, and RevOps.

A builder’s mindset : scrappy, resourceful, and excited to create new programs from the ground up.

BONUS :

Work experience in a venture-backed startup.

Equal Employment Opportunity & Diversity

At Brisk, we believe that diverse perspectives make better teams and stronger products. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, disability, or any other legally protected status.

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