Demand Generation Manager

Overview

SuperOps is a SaaS startup empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI. We are backed by marquee investors like Addition, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners.

Founded by Arvind Parthiban, a serial entrepreneur, and Jayakumar Karumbasalam, a veteran in the IT space, SuperOps is built on the back of a team of engineers, product architects, designers, and AI experts, who want to reshape the world of IT. Now we have taken on a market that is plagued by legacy solutions and subpar experiences. The potential to do something great is immense. So if you love to grow, be part of a kickass team that inspires you to do more, and make an everlasting mark in the world of IT, SuperOps is the place to be.

We also believe that the journey is as important as the destination. We want to build the best products out there and have fun while doing so. So come, be part of our A-star team of superheroes.

Role

We are seeking a highly analytical and customer-focused Demand Generation Manager to join our dynamic SaaS marketing team. In this role, you will lead growth-driven marketing programs & own funnel optimization, ABM, pipeline acceleration, and alignment with sales to drive ARR growth & maximize ROI.

Responsibilities

• Lead integrated campaigns (email, paid media, content syndication, webinars) to fuel top-of-funnel lead generation.
• Build and maintain dashboards (TOFU, MOFU, BOFU), define marketing KPIs, and optimize spend / budgets.
• Collaborate with PMMs and Sales to define ICPs and craft personalized ABM playbooks.
• Run multi-channel ABM campaigns, segment accounts, track engagement, and refine tactics based on performance.
• Set up a regional measurement framework and deliver weekly insights to leadership.
• Track ROI across Demand Gen, ABM, and Retargeting programs.
• Sync regularly with SDRs and Sales leadership to streamline lead handoffs, qualify criteria, and align messaging.
• Manage automated nurture sequences using A / B testing across emails, CTAs, landing pages, and nurture paths.
• Monitor SEO and on-page performance, identify content gaps, and run AB tests to improve conversions.
• Increase MQL → Opportunity conversion rate.
• Enhance pipeline contribution and ARR growth.
• Boost MQL volume and accelerate SQL velocity.
• Lower Cost / MQL and Cost / Opportunity while improving win rates.
• Personalize buyer journeys and campaigns for decision-makers and influencers.

Must Have

Why You'll Love Working with Us

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