Director Sales & Marketing

Director Sales & Marketing

Note : Requisition details are provided for context : Requisition ID | Category : Sales / Marketing | Job Location : US-TX-Dallas | Property : Residence Inn Addison | Compensation Type : Yearly

Location

Residence Inn Addison

14975 Quorum Dr

Dallas, TX 75254

Overview

The Director of Sales & Marketing is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group, volume transient and catering. The individual is responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities

• Responsible for leading and driving top line revenue for traditional sales segments to include group, volume transient and catering.
• Assesses and reacts to market trends, market share and the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues / concerns at all levels of the organization.
• Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position and a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
• Understand GEO source and ability to develop a plan to penetrate the primary markets.
• Develop / implement key segment strategy and manage key accounts (both existing and target).
• Design effective sales deployment schemes and market assignments.
• Develop sales goals designed to achieve budget and market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity and travel schedule.

Qualifications

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