Chief Marketing Officer

Chief Marketing Officer (CMO) – Costa Mesa, CA (Hybrid)

Salary : $200,000-$250,000 (DOE)

Start-Up | Health & Wellness | Supplements Industry

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

About the Company

We are a venture-funded, innovation-driven health company based in Costa Mesa, CA, dedicated to advancing modern wellness through science-based, high-performance nutritional solutions. We develop products designed to help people naturally optimize their metabolism, energy, and overall vitality. As we enter our next stage of growth, we’re seeking an experienced Chief Marketing Officer (CMO) to build and lead our marketing organization from the ground up.

The Role

Chief Marketing Officer will be a key member of the executive team, responsible for driving brand strategy, customer acquisition, and long‑term growth across all channels. This is a hands‑on leadership role ideal for a strategic thinker with an entrepreneurial spirit, proven experience in scaling consumer brands, and a deep passion for health, wellness, and innovation.

Responsibilities

Develop and execute a comprehensive brand and marketing strategy aligned with the company’s vision and growth objectives.

Build and lead a high‑performing marketing team that fosters collaboration and creativity.

Oversee all areas of marketing, including digital, social media, e‑commerce, influencer partnerships, PR, and performance marketing.

Lead go‑to‑market strategies for new product launches and expansions into new markets.

Analyze data and metrics to drive ROI‑focused decision‑making and optimize marketing performance.

Partner with the CEO, Product Development, and Sales teams to ensure cohesive brand storytelling and market alignment.

Manage marketing budgets, forecasts, and performance tracking.

Stay ahead of industry trends, consumer behavior, and emerging technologies to position the brand as a category leader.

Qualifications

10+ years of progressive marketing leadership experience, preferably in consumer goods, supplements, nutraceuticals, or health & wellness industries.

Proven track record of building and scaling DTC and e‑commerce brands.

Expertise in digital marketing, paid media, CRM, brand development, and influencer strategy.

Strong creative & analytical skills with the ability to translate data into actionable insights.

Exceptional leadership, communication, and team‑building abilities.

Entrepreneurial mindset with a hands‑on, roll‑up‑your‑sleeves approach and a passion for thriving in a fast‑moving, high‑growth start‑up environment.

Why Join Us

Opportunity to build and shape a high‑impact brand from the ground up.

Collaborative, innovative, and mission‑driven culture.

Competitive compensation and benefits package.

Hybrid flexibility based in Costa Mesa, CA (on‑site 3 days per week).

Career‑defining opportunity to lead marketing strategy for a fast‑growing wellness company.

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