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Senior Director, Business Development Operations
Senior Director, Business Development OperationsBlueHalo • Huntsville, AL, US
Senior Director, Business Development Operations

Senior Director, Business Development Operations

BlueHalo • Huntsville, AL, US
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Senior Director, Business Development Operations

BlueHalo, an AV company, is seeking a Senior Director of Business Development Operations to join our team. This senior leadership role reports to the Vice President of Growth Operations and is responsible for leading and managing a team of business operations professionals dedicated to driving strategic growth and operational excellence.

The Senior Director will establish and oversee the business operations framework, guiding current business processes and management operations. This role is accountable for designing, developing, and executing new market demand generation programs to introduce AV product lines into new customer markets. Additional responsibilities include managing Customer Relationship Management (CRM) implementation, integrating acquired companies, and driving continuous process improvement.

This position requires a strong understanding of defense and national security capabilities, including Unmanned Aircraft Systems (UAS), Counter-UAS systems, drones, and hardware and software solutions designed to counter emerging threats. Other product areas include Space and Intelligence solutions.

Key Responsibilities :

  • Review customer, mission, and market requirements to identify potential solutions and product opportunities across the company portfolio.
  • Design, develop, and execute innovative demand generation initiatives to drive new leads and nurture existing customer relationships.
  • Build, lead, and mentor a high-performing demand generation team.
  • Enhance operational processes and reporting systems to measure effectiveness, performance, and return on investment (ROI) of marketing and demand generation activities.
  • Improve marketing automation and CRM systems to optimize lead nurturing, increase conversion rates, and ensure data accuracy.
  • Collaborate with marketing and sales teams to create, review, and promote marketing materials that increase awareness and customer engagement.
  • Analyze campaign results, extract actionable insights, and communicate findings to guide strategic decisions.
  • Support product development and market expansion efforts by assessing growth opportunities and aligning resources accordingly.
  • Manage and prioritize investment budgets, forecasts, and performance metrics.
  • Oversee and optimize CRM implementation (e.g., Salesforce) to enhance customer engagement and operational efficiency.
  • Represent BlueHalo at industry events, conferences, and customer engagements, serving as a key advocate for the company's mission and capabilities.
  • Foster a collaborative, inclusive, and high-performance culture within the Growth Operations organization.

Required Qualifications :

  • Bachelor's degree in Business, Marketing, Engineering, or a related field.
  • Minimum of 510 years of experience in business development operations, demand generation, CRM management, or strategic partnerships.
  • Proven ability to design, execute, and evaluate data-driven marketing and growth programs.
  • Demonstrated analytical skills to measure ROI, campaign performance, and operational effectiveness.
  • Strong leadership and team management experience.
  • Excellent project management, communication, and organizational skills with high attention to detail.
  • Proficiency with CRM and marketing automation systems (e.g., Salesforce, HubSpot).
  • Desired Qualifications :

  • Advanced degree (MBA or related field).
  • Experience in the defense, aerospace, or national security industry.
  • Familiarity with Unmanned Aircraft Systems (UAS), Counter-UAS technologies, drones, or related hardware and software solutions.
  • Demonstrated experience leading process improvement and integration efforts across multiple business units.
  • Strong understanding of user experience design and customer engagement strategies.
  • Experience presenting to senior executives and external stakeholders.
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