Senior Marketing Analyst

A company is looking for a Senior Marketing Performance Analyst to drive analytics and insights related to Medicaid, Marketplace, or Medicare programs.

Key Responsibilities

Measures key performance indicators for marketing execution and identifies optimization opportunities

Builds and manages operational dashboards to help product & business development teams understand end-to-end performance

Creates analysis to provide insights that inform consumer segmentation, journey mapping, and omni-channel campaign execution

Required Qualifications

Bachelor's degree or equivalent in Business Administration, Marketing, Actuarial Sciences, Applied Mathematics, or Statistics

5+ years of related business experience, preferably with data analysis and visualization

1-2 years of experience in the healthcare industry

Knowledge of SQL, Adobe CJA, Google Analytics, Snowflake, or other reporting tools / languages preferred

Advanced knowledge of Excel and PowerPoint preferred