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Head of Demand Generation & Marketing Automation

Head of Demand Generation & Marketing Automation

MediabistroSan Francisco, CA, United States
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Overview

Head of Demand Generation & Marketing Automation

Base pay range : $129,000.00 / yr - $155,000.00 / yr

Location : Los Angeles, CA (salary reflects location; actual may vary by geographic location). This role leads demand generation and marketing automation strategy, driving lead management, campaign execution, and optimization of CRM and marketing technology stack.

Responsibilities

  • Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.
  • Support demand generation through the execution of marketing initiatives; develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
  • Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.
  • Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
  • Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
  • Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on adoption and tracking program progress.
  • Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
  • Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events.
  • Create scalable, efficient marketing programs aligned with core and growth priorities; lead collaboration between Digital Marketing and the wider business.
  • Provide team leadership and direction, communicating strategy and expected standards.
  • Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.

Qualifications

  • Skills and experience that lead to success in strategic leadership, collaboration, analytics, change agility, communication, results orientation, people development, and client-centric mindset.
  • Key behavioral competencies : Strategic Leadership, Collaboration and Influence, Analytical Thinking, Change Agility, Communication Excellence, Results Orientation, People Development, Client-Centric Mindset.
  • Demonstrated ability to manage global demand generation campaigns across new business, cross-sell, upsell, and re-engagement activities; performance measured against annual targets.

    • Success Measures

  • Achievement of campaign KPIs (MQL, MCR, engagement metrics) and tangible business impact.
  • Consistent execution of high-quality digital campaigns on time, compliant with brand and strategic guidelines.
  • Positive stakeholder feedback on collaboration, communication, and results.
  • Demonstrated innovation through new tools, technologies, or best practices that enhance campaign effectiveness.
  • Collaborative, client-focused approach resulting in strong team performance and value creation.

    • Company & Culture

  • EEO statements and equal employment opportunities information retained; commitment to inclusive workplace and reasonable accommodations for applicants with disabilities. Reasonable Accommodations : email
  • Aon is not accepting unsolicited resumes from search firms for this position.
  • Pay transparency : salary range reflects U.S. applicants; actual salary varies by education, experience, and location; eligible for annual incentive plans.

    • Job Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Advertising, Public Relations, and Marketing

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