Community Outreach and Social Media Coordinator

Job Description

Job Description

POSITION DESCRIPTION

Position : Community Outreach and Social Media Manager

Status : Full Time, hourly non exempt

Reports to : Marketing and Communications Manager

Position Summary : This position is responsible for the marketing and outreach efforts of Independence First through content creation, graphic design, website maintenance, and social media engagement. Responsibilities include developing flyers and digital materials, updating and maintaining the agency's website and social platforms, assisting with the creation of newsletters and campaigns, producing and editing photo and video content, and leading community outreach activities. The position promotes the agency's services and events to increase community awareness and engagement.

Position Expected Hours of Work : This is a full-time position, typically requiring 40 hours per week. The position is based at the Independence First main office and may involve occasional travel within the agency's service area.

Essential Functions of the Position :

Maintain and regularly update the Independence First website and social media platforms with engaging, accurate, accessible, and mission-aligned content in accordance with the marketing strategy. Monitor and respond to public comments, private messages and agency mentions on social media platforms to foster positive community engagement.

B. Support marketing and communications efforts for agency events and campaigns, including tasks such as sponsor recognition, material preparation, and distribution of promotional content.

C. Assist in the production of publications, such as the quarterly newsletter, annual report, and e-newsletters. This includes writing, editing, gathering photos, and coordinating with internal staff.

D. Contribute to digital marketing efforts, including tracking digital engagement, applying basic SEO principles, and maintaining a consistent brand voice across platforms including Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, Yelp, and Google.

E. Capture and share agency stories and events by creating written content, taking photos or videos, and posting to digital platforms in coordination with the Marketing and Communications Manager.

F. Support the agency blog by coordinating content, posting approved materials, and maintaining a calendar of timely, relevant topics.

G. Update online event listings and ensure accurate, timely information is published on agency platforms.

H. Plan and conduct community outreach initiatives to promote Independence First's programs and services, including independent living services, peer support, assistive technology, transition, advocacy, and personal care assistance. Represent the agency at outreach events, community fairs, and public engagements.

I. Responsible for cultivating and maintaining relationships with local organizations, service providers, and community leaders to enhance awareness and access to Independence First's services. Collaborate with staff across departments to promote workshops, trainings, and other program-related outreach efforts.

J. Coordinate and staff outreach booths and presentations on behalf of the agency's Home Healthcare and Independent Living programs. Ensure accurate program information is shared with the public and referral partners to increase awareness and service utilization. Collect data for outreach tracking and record keeping.

K. Proactively advocates for the rights and involvement of individuals with disabilities; provide advocacy and support for the Independent Living Philosophy. As a member of the agency's marketing team, will attend fundraising and other special events as requested, take photos or document activities. Provide assistance with any other duties of Independence First and the Marketing Department as a whole.

Work Environment

• Work environment is generally performed in an office setting with minimal to moderate noise level.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Disclaimer :

The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.

Professional Qualifications

Bachelor's degree in Journalism, Marketing, Communications, or a related field preferred; equivalent work experience will be considered.

B. Bilingual or multilingual abilities in Spanish, Russian, or Hmong preferred.

C. Minimum of two years of experience in marketing, communications, public relations, or community outreach, preferably in a nonprofit setting.

D. Reliable transportation or ability to travel within the four-county Metro-Milwaukee area; occasional in-state or national travel may be required.

E. Strong writing, editing, and interpersonal communication skills required.

F. Proficiency with office software, including word processing, databases, and spreadsheets.

G. Must have a firm belief in consumer control, the Independent Living Philosophy, and our agency's Vision Statement.

H. Demonstrated experience managing social media platforms required.

I. Ability to work both independently and as part of a team.

J. Basic internet research skills required.

K. Experience with photography and videography required; familiarity with editing tools such as Canva, Adobe Creative Suite, or similar programs is a plus.

L. Experience or familiarity with Home Healthcare outreach considered a plus.

M. Flexibility to perform other duties as assigned.

Benefits :

Be Part of a Great Team!

Independence First is looking for awesome people to join our team!

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Benefits include :