TikTok is hiring : Marketing Manager, NA SMB Marketing in New York

Responsibilities

• Drive Revenue Growth & Impact : Build and execute innovative marketing strategies to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.
• Shape Go-To-Market Strategy : Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.
• Lead Compelling Narratives : Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.
• Build Strategic Campaigns : Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.
• Plan & Deliver with Excellence : Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.
• Create High-Impact Content : Oversee best-in-class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.
• Measure, Learn, Iterate : Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success—from leads to incremental revenue.
• Scale What Works : Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.
• Champion Media Buying Agency Needs : Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives.
• Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
• Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.
• Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.

Qualifications

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / tinyurl.com / RA-request .

Compensation and Benefits

The base salary range for this position in the selected city is $76,000 - $151,112 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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