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Mgr, Digital Marketing Web Job at PDS Health in Irvine
Mgr, Digital Marketing Web Job at PDS Health in IrvineMediabistro • Irvine, CA, United States
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Mgr, Digital Marketing Web Job at PDS Health in Irvine

Mgr, Digital Marketing Web Job at PDS Health in Irvine

Mediabistro • Irvine, CA, United States
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Join PDS Health as a Mgr, Digital Marketing Web. The primary role of the Web Marketing Manager is to manage national (B2B) & local (B2C) website properties through enterprise WCMS (web content management system), driving business results while supporting overall marketing strategies.

The ideal candidate will have a strategic, analytical, and collaborative leadership mindset with the ability to manage multiple projects under the guidance of the Director of Digital Marketing.

Responsibilities

  • Develop technical website strategy across all brands (national and local) and manage website implementation, establishing best practices for web technology enhancements, integrations and migrations
  • Translate business strategies from stakeholders into product strategies, feature roadmaps, and product specifications that deliver against our value propositions and company goals
  • Own A / B testing program including ongoing performance analysis
  • Efficiently manage the design >

delivery handoff, development, QA and deployment for all CMS / website updates

  • Work with Digital / Brand marketing to support integrated marketing campaigns
  • Maintain existing corporate website(s), ensuring consistency of content, design and brand, and adherence to brand guidelines
  • Work closely with Creative and Brand Strategy teams ensure all creative support PDS brand guidelines
  • Manage, collect and report digital KPIs; present business updates, including web analytics / KPIs, budgets and forecasting
  • Deliver ongoing review of best-in-class digital approaches, present digital trend reports, benchmark historical and industry best in class results; Stay current on emerging digital technologies
  • Ensure accessibility & web compliance
  • Identify, clarify, and document issues or projects that affect the web channel or any web-supported functions — Verify and investigate defects or issues reported by the team, identify and propose potential solutions to root causes

    • Qualifications

  • 6-8+ years relevant work experience in enterprise web marketing for a business with national locations
  • Bachelor’s Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 5+ years of experience is required or the equivalent combination of education and experience.
  • 6+ years of related work experience, of those years, 2+ minimum management or leadership experience
  • Experience implementing Adobe AEM or similar web content management system
  • Experience integrating Adobe Analytics or Google Analytics with AEM
  • Hands-on experience developing pages using AEM Templates and Components, will be a plus
  • Experience and understanding of web tools, processes, and metrics (i.e. GTM, Adobe Launch, Optimizely, CrazyEgg, etc.)

    • Knowledge / Skills / Abilities

  • Excellent communication (interpersonal, oral and written) and leadership skills
  • Ability to multi-task effectively without compromising the quality of the work
  • Detail-oriented, process-focused, problem-solver, proactive, ambitious, and organized with the ability to prioritize
  • Self-motivated, reliable individual capable of working independently as well as part of a team
  • Ability to effectively and succinctly simplify complex data and communicate information to senior leadership
  • Strong time management and multi-tasking skills while working under tight time constraints
  • Excellent estimation abilities in scoping work in a highly complex environment
  • Ability to manage well in the midst of an evolving marketing department and fast-paced environment

    • Benefits

  • Medical, dental, and vision insurance
  • Paid time off
  • Tuition Reimbursement
  • 401K
  • Paid time to volunteer in your local community

    • Compensation Information : $130,000.00-$168,000.00 / Annually

    PDS Health is an Equal Opportunity Employer. We celebrate diversity and are united in our mission to create healthier and happier team members.

    #J-18808-Ljbffr

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    Mgr Marketing • Irvine, CA, United States

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