Growth & Field Marketing Manager Riverpark Tower - Marketing

Responsibilities

Define and execute on GTM strategy for customer cohorts by launching campaigns & content and participating in events and conferences to hit awareness, inbound interest & revenue goals

Drive pipeline growth through events, webinars & conferences

Create processes for consistent messaging & brand creation, data-driven approach to marketing channel investments, automation in lead processing

Work with the Sales & Product team to play a team sport. Close feedback loops and take the ball to the finish line.

Design and drive investments in different channels including conferences, content, SEO, paid marketing etc. to garner interest from AI leaders and developers.

What You Need

2+ years of experience setting up marketing channels for an early-stage devtools / infrastructure company is a must

3-7 years of career in marketing handling and managing multiple strategies

Proficiency in problem-solving, audience segmentation & data analytics

Experience with marketing automation tools (e.g., Hubspot), CRM systems, analytics platforms

Experience with content strategy & SEO management

Experience with event organization for a technical audience, booth management in conferences, presentations, and tech talks.

Strong project management skills and the ability to handle multiple campaigns simultaneously

Strong communication skills and agility to learn so as to be able to translate messaging meaningfully for technical leadership, developers, and business leaders alike

Experience navigating and contributing to high-growth, rapidly changing environments, ideally having witnessed transitions across funding rounds or other expansion phases.

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