Content Marketing Specialist Job at Arrow Electronics in Alpharetta

Overview

Join to apply for the Content Marketing Specialist role at Arrow Electronics. We are looking for a skilled content marketing professional to help take our marketing initiatives to the next level. You will be responsible for developing high-impact content to fuel awareness and demand generation in support of Arrow’s market position, services and offerings.

What You'll Be Doing

• Work on various aspects of digital marketing campaigns, including creating concepts, writing and editing content, and interacting with the marketing team.
• Create high-impact content that fuels demand generation and lead nurturing for use in multiple formats, including advertising, email, organic social, web and events.
• Optimize content for SEO, conduct keyword research, and track performance using Google Analytics and other analytics tools
• Develop and execute content calendars for various platforms
• Design engaging email sequences that nurture leads and support marketing automation strategies, ensuring alignment with broader campaigns
• Support development of multi-touch and multi-channel marketing campaigns
• Create and manage video testimonials and other video assets to enhance our social media and digital presence.
• Collaborate across the business to coordinate messaging and content to be leveraged internally and externally.
• Track and analyze the performance of content to measure its effectiveness
• Contribute to other marketing initiatives as needed.

What We Are Looking For

Work Arrangement

What’s In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

Annual Hiring Range / Hourly Rate

$31.47 - $38.46

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and / or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location

US-GA-Alpharetta, Georgia (Sanct)

Time Type

Full time

Job Category

Marketing and Communications

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO / AAP policy)

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