Brand Marketing Manager

Brand Product Marketing Manager

Our restaurants are only the tip of the flame. If you're looking for a fast-paced, innovative and welcoming workplace then a career with our Corporate Familia is right for you.

POSITION PURPOSE :

The Brand Product Marketing Manager is a strategic leader responsible for marketing innovation and activation strategy, by working cross-functionally to drive, influence, lead and consult through marketing initiatives and the 4D Process (Discover, Dream, Design, Deliver).

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Develop and execute marketing calendar to achieve sales and transaction goals around new product innovation
• Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 12-year pipeline of consumer-driven ideas.
• Responsible for delivering new brand insights and innovations for products / offers using the 4D process, from concept to launch.
• Unlock growth opportunities into new category entry points resulting in increased sales, positive brand awareness, and consumer sentiment.
• Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
• Lead communication strategy for new products in assigned area, including with operations and franchise partners, as well as in the media.
• Promote new products / offers to key stakeholder groups, including franchisees, department leaders and franchise business directors.
• Partner with internal creative team to execute merchandising initiatives and other brand activation initiatives.
• Partner with the Sr. Director, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria / opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations.
• Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns.
• Other activities, duties or responsibilities that are assigned by your supervisor.

QUALIFICATIONS EDUCATION, EXPERIENCE, LICENSE / CERTIFICATIONS :

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and / or experience required.

Education / Work Experience : Bachelor's degree required; business degree preferred. Master's degree in business preferred. A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience. QSR or related industry experience is a plus. Demonstrated record of driving successful, high-impact brand strategies, understanding consumer behavior and market trends leading to impactful marketing initiatives.

License / Certifications : Possess and maintain a valid driver's license.

Knowledge, Skills, and Abilities :

Our Company

In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.

The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.