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Lead Marketing Analyst

Lead Marketing Analyst

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Lead Marketing Business Intelligence Analyst to drive organizational change through data analytics.

Key Responsibilities

Track and guide overall business performance and conduct audits to identify trends and concerns

Provide insights and recommendations through reporting, analysis, experimentation, and modeling

Stay updated with the latest trends in data analytics and ensure reporting is user-friendly and diagnostic

Required Qualifications

Experience in digital marketing and lead generation is required

Strong preference for knowledge in marketing and sales operations

Marketing analytics experience is strongly preferred

Advanced proficiency in SQL and intermediate proficiency in a statistical language (Python preferred) and Tableau

Bachelor's degree in a quantitative field or equivalent experience

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Marketing Analyst • Kalamazoo, Michigan, United States

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