Summary / Objective
The Marketing Coordinator helps develop and execute marketing plans to support the overall business goals. Responsibilities include creating content, identifying new marketing opportunities, coordinating events, and maintaining relationships with partners and clients. The role also involves assisting with budgeting and creating key marketing documents and materials.
Position Responsibilities and Accountabilities :
- Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Developing various types of marketing deliverables, including social media posts, blog posts and print materials
- Monitoring and analyzing metrics to track the success of marketing campaigns
- Promote positive relations with business partners, clients, and vendors.
- Assist in planning and executing marketing events and product launches.
- Coordinate logistics, promotional materials, and on-site activities to ensure successful events.
- Assist in budgeting and monitor marketing expenses to ensure cost-effectiveness.
- Develop Marketing Documents : aid in the creation and relevance of key marketing documents, such as reports, and presentations
Qualifications and Competencies :
Knowledge of traditional and digital marketing, content marketing, and social media marketingExperience using data analytics software for researchExcellent communication and presentation skillsMicrosoft Excel proficiencyAdobe Acrobat (Editing / Managing PDF Documents), Adobe Photoshop and Adobe InDesignEducation and Experience :
Bachelors degree in marketing3-5 years working in a marketing coordination or similar role