Director of Brand Marketing

Job Description

Job Description

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We are seeking a passionate and strategic  Director of Brand Marketing  to lead brand strategy and execution for  Backcountry  and  Competitive Cyclist . This leader will shape how our brands show up across all customer touchpoints — from social to events, from athlete partnerships to campaigns — and ensure we build authentic connections with core outdoor and cycling communities. You will be responsible for driving brand awareness, engagement, customer acquisition, and loyalty through integrated marketing strategies that inspire and grow our customer base.

This role requires a hands-on, collaborative leader with deep experience in brand storytelling, partnerships, and go-to-market execution within premium, lifestyle, or consumer-facing brands. You will manage a high-performing team while partnering closely with merchandising, creative, eCommerce, and performance marketing teams. This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team. This position will report into the VP of Marketing.

What you get to do every day :

• Brand Leadership & Strategy
• Develop and own the brand positioning, messaging frameworks, and annual brand marketing plans for Backcountry and Competitive Cyclist.  This extends to the Owned Brands that Backcountry produces and sells.
• Define and protect the unique brand voice, visual identity, and customer experience across all touchpoints.
• Lead long-term strategies that enhance brand equity while also driving measurable business growth
• Integrated Marketing & Go-To-Market Execution
• Oversee all brand campaigns and seasonal go-to-market launches, ensuring alignment across digital, retail, PR, social, and experiential channels.
• Partner with merchandising, analytics, and creative to deliver compelling launches that connect product to brand storytelling.
• Athletes, Ambassadors & Partnerships
• Build and manage a roster of world-class athletes, ambassadors, and community partners aligned to brand values.
• Create partnership and sponsorship strategies that authentically engage target audiences and amplify brand relevance in outdoor and cycling categories.
• Events & Experiential Marketing
• Lead the strategy and execution of key events, sponsorships, and grassroots activations.
• Ensure events serve as powerful extensions of brand storytelling and opportunities to engage deeply with our communities.
• Social Media & Content
• Own the brand’s social strategy and oversee creation of compelling organic content that grows engagement, reach, and cultural credibility.
• Partner with creative and content teams to tell stories that inspire customers and align with brand voice.
• Public Relations & Communications
• Drive brand PR strategy, media outreach, and corporate communications in partnership with internal PR / comms and external agencies.
• Elevate the brands across endemic, consumer lifestyle, and business press.
• Team Leadership & Cross-Functional Collaboration
• Build, inspire, and mentor a high-performing brand marketing team.
• Foster alignment and partnership across e-commerce, creative, merchandising, PR, performance marketing, and executive leadership.

What you bring to the role :

Success Looks Like

Additional Notes

What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer :

What our interview process looks like :

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.